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Corona Light: Bar Epiphany

Advertising Agency: Goodby Silverstein & Partners, USA
Partner: Jeff Goodby
Creative Director: Adam Reeves
Art Director: Kristin Graham
Copywriter: Mitch Gage
Broadcast Producer: Conor Duignan
Group Account Director: Rob Smith
Account Director: Kiki Veralrud
Director of Brand Strategy: John Thorpe
Senior Brand Strategist: Ralph Paone
Senior Communication Strategist: John-James Richardson
Business Affairs Manager: Chrissy Shearer
Production Company: Radical Media
Director: Steve Miller
Director of Photography: Eric Schmidt
Executive producer: Donna Portaro
Line Producer: Barbara Benson
Editing House: Rock, Paper, Scissors
Editor: Grant Surmi
Producer: Meagen Carroll
Music House: Marmoset Music
Creative director: Brian Hall
Senior Producer: Rob Dennier
Sound Designers: Barking Owl, Michael Anastasi
Audio Mix: Samuel Casas, Rohan Young

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5 comments

kleenex's picture
kleenex
25592 pencils

This is one crappy ad...

hillmarky's picture
hillmarky
88 pencils

Either account execs are writing ads these days, or this generation of agency copywriters is historically awful.

sacrilegend's picture
sacrilegend
1731 pencils

Everyone is to blame -- that copy made my ears bleed -- but I think, above all, the responsibility lies with the client.

Despite hopping from one agency to another in search of magic, Corona has been on a downward spiral for years. This is the latest in a string of really, genuinely terrible ads, and they're the ones approving them.

Lisbon freak's picture
Lisbon freak
406 pencils

Kinda flat.

Marcao's picture
Marcao
1918 pencils

Grab the coroner, Corona. This spot was DOA.

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