Corona Extra: Moments

Advertising Agency: Cramer-Krasselt, Chicago, USA
EVP/Chief Creative Officer: Marshall Ross
Group Creative Director: G. Andrew Meyer
Associate Creative Director: John Nussbaum
Senior Art Director: Jess Foster
Senior Copywriter: Bill Dow
Producer: Rob Jaeger
Management Supervisor: Renee Chez
Senior Art Buyer: Nancy Morey
Line Producer: Lesley Chilcott
Production Company: Smuggler
Executive Producer/Partners: Patrick Milling Smith; Brian Carmody
Executive Producer/COO: Lisa Rich
Head of Production: Laura Thoel
Photographer: Ross Brown
Producer: Jake Hakanson
Print Production Company: Hakanson Production
Photo Assistant: Jonathan Pilkington
Wardrobe Stylist: Christina Kretschmer
Assistants: Ally Feldman, Jenn Farrington
Editorial Company: The Whitehouse
Editor: Meg Kubicka
Assistant Editor: Matt Jameson
Producer: Kristin Branstetter
Dailies: Optimus
Colorist: Craig Leffel
Effects Company: Method
Executive Producer: Robert Owens
Lead Compositor: Wensen Ho
Addtl 2d Artists: Pierre LaQuerre and Aidan Thomas
Roto Artist: Chris Hunsberger
Producer: Sarah Schroeder


Guest's picture

...meh. Song kills it, and it lacks simple emotion.

Guest's picture

I find the song one of the few pluses of this ad..

Guest's picture

i like what its saying

Guest's picture

I find this really emotional, perhaps because I'm still at work and I need this moment-place of peace, wherever it is...

akshaysrikar's picture
420 pencils

yep, me too me too....

Miss Copywriter 22's picture
Miss Copywriter 22
175 pencils

sigh! if only we had time to sit like this and relax..i would love to find my beach, small problem is there is absolutely no time !!!

spacemanghandi's picture
156 pencils

I understood "find your bitch" ;)))

tzuik's picture
104 pencils

Is that supposed to be an intended pun or is it just a most unfortunate choice of words?

sirvan's picture
29860 pencils

I'm sooo glad they've gotten this off the beach. I bet the agency threw a huge party when they finally sold this ad.


"I love some things, and don't love some other things."

Guest's picture


elyoshiro's picture
546 pencils

Very nice

CommandZ's picture
2502 pencils

According to the credits they used a roto artist which tells me they never left Chicago. Nevertheless well done, not that I minded the beach ads which were very clever in how they kept that going.

Guest's picture

I liked the beach ads. But this was fresh for the brand. I didn't realize how iconic that backshot with two people has become for the Corona brand until they took it away from the beach. Good job guys!

Guest's picture

Ok, people who drinks Corona have a lot of money

Espinoza's picture
7 pencils

Great ad for Corona. It is simple, it does not have anything "new", but it clearly keeps the brand's essence. The tagline is great.... "Find your beach". Good job.

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