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Corona Extra: Flight

Advertising Agency: Cramer-Krasselt, Chicago, USA
Creative Director: G. Andrew Meyer
Art Director: David Levy
Copywriter: Brian Bennett
Producer: Rob Jaeger
Production Company: Smuggler
Editorial Company: General Editorial LA
Effects Company: Mass Market
Published: June 2011

13 comments

Bob.C's picture
Bob.C
1135 pencils

Old school simplicity - nothing complex, not amazingly original, matches the brand perfectly. Very clean, it should sell a lot of beer.

purshotham's picture
purshotham
455 pencils

Not first time..but simple and clear..

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

This commercial has the cliche-feeling of 'happy 'n fake' stockphotos dripped all over it. Next.

bluemonster's picture
bluemonster
28 pencils

nope. it doesn't. Next.

Reality Check's picture
Reality Check
1801 pencils

There's nothing groundbreaking about Corona Extra -- it's a campaign that could have been made 10 or 20 years ago -- and yet its carefree, breezy style is exactly what makes it pleasurable.

gadgets's picture
gadgets
1063 pencils

old school.... very old school...

CuriousPencil's picture
CuriousPencil
4227 pencils

"Corona: Valium for nervous flyers."

CrackerJackWorks's picture
CrackerJackWorks
13282 pencils

I think the pigeon hole is getting smaller on this campaign, which is why the creatives deserve some credit for this.

sirvan's picture
sirvan
29870 pencils

Totally agree. Must be like working on Absolut in the late 90's.

+++

"I love some things, and don't love some other things."

Glut's picture
Glut
3947 pencils

so bad

kleenex's picture
kleenex
32004 pencils

Simple works for me.

bluemonster's picture
bluemonster
28 pencils

I didn't know they served Coronas on planes now.

Hadrons's picture
Hadrons
5895 pencils

nice.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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