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Published/Aired: 
June 2011
Description: 
Advertising Agency: Cramer-Krasselt, Chicago, USA
Creative Director: G. Andrew Meyer
Art Director: David Levy
Copywriter: Brian Bennett
Producer: Rob Jaeger
Production Company: Smuggler
Editorial Company: General Editorial LA
Effects Company: Mass Market

Comments (13)

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Highest Rated

Hadrons's picture
Hadrons
Activity Score 6017

nice.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Bob.C's picture
Bob.C
Activity Score 1161

Old school simplicity - nothing complex, not amazingly original, matches the brand perfectly. Very clean, it should sell a lot of beer.

purshotham's picture
purshotham
Activity Score 457

Not first time..but simple and clear..

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

This commercial has the cliche-feeling of 'happy 'n fake' stockphotos dripped all over it. Next.

bluemonster's picture
bluemonster
Activity Score 28

nope. it doesn't. Next.

Reality Check's picture
Reality Check
Activity Score 2537

There's nothing groundbreaking about Corona Extra -- it's a campaign that could have been made 10 or 20 years ago -- and yet its carefree, breezy style is exactly what makes it pleasurable.

gadgets's picture
gadgets
Activity Score 1063

old school.... very old school...

CuriousPencil's picture
CuriousPencil
Activity Score 4225

"Corona: Valium for nervous flyers."

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18545

I think the pigeon hole is getting smaller on this campaign, which is why the creatives deserve some credit for this.

sirvan's picture
sirvan
Activity Score 29860

Totally agree. Must be like working on Absolut in the late 90's.

+++

"I love some things, and don't love some other things."

Glut's picture
Glut
Activity Score 3937

so bad

kleenex's picture
kleenex
Activity Score 43371

Simple works for me.

bluemonster's picture
bluemonster
Activity Score 28

I didn't know they served Coronas on planes now.

Hadrons's picture
Hadrons
Activity Score 6017

nice.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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