Corny Chocolate Bar: Me so Corny
Advertising Agency: Fitzroy, Amsterdam, Netherlands
Copywriter: Merlijn van Vliet
Art Director: Wouter Vanhaeren
Production agency: We are Will Producties
Producer: William Griffioen
Director: Maikel van der Laken
Director Of Photography: Marc de Meijer
Lighting: Daan Boer
Editor: Erik Verhulst
Post Production: Postoffice.nl and Fido.se
Animation: Fido.se
Production Designer: Goofz.nl
Accounts: Marnix Tiggeloven, Nazli Parlayan
Strategy: Jur Baart
6 comments
Very safe approach to a 'loud' snack, this library setting; fairly visible thinking on the 'create a cute character as a front end', let down pretty hugely by making it a fat rabbit: nobody wants to snack to fat, and it's not a great way to sell chocolate. And knowing the Dutch, the tongue-in-cheek decision to make the character a German... makes me think the kick-off meeting started with the phrase "Let's make this *quirky*." Sorry, but I'm not impressed.
I find the whole thing terribly trite. And senseless beyond reason.
Corny - yes, but not in the funny way you're trying to make it.
On another note, I wonder how many people will recognise the soundtrack...that takes me back to when I was 10!
agreed. my thoughts xctly
http://www.mixcloud.com/miko1aj/
I love the bunny, but this ad is weak...
Bad actor, bad idea
The name of the product is more creative than the commercial.