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Corny Chocolate Bar: Me so Corny

Advertising Agency: Fitzroy, Amsterdam, Netherlands
Copywriter: Merlijn van Vliet
Art Director: Wouter Vanhaeren
Production agency: We are Will Producties
Producer: William Griffioen
Director: Maikel van der Laken
Director Of Photography: Marc de Meijer
Lighting: Daan Boer
Editor: Erik Verhulst
Post Production: Postoffice.nl and Fido.se
Animation: Fido.se
Production Designer: Goofz.nl
Accounts: Marnix Tiggeloven, Nazli Parlayan
Strategy: Jur Baart

6 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

Very safe approach to a 'loud' snack, this library setting; fairly visible thinking on the 'create a cute character as a front end', let down pretty hugely by making it a fat rabbit: nobody wants to snack to fat, and it's not a great way to sell chocolate. And knowing the Dutch, the tongue-in-cheek decision to make the character a German... makes me think the kick-off meeting started with the phrase "Let's make this *quirky*." Sorry, but I'm not impressed.

bate_palmas's picture
bate_palmas
1479 pencils

I find the whole thing terribly trite. And senseless beyond reason.

Corny - yes, but not in the funny way you're trying to make it.

On another note, I wonder how many people will recognise the soundtrack...that takes me back to when I was 10!

miko1aj's picture
miko1aj
3098 pencils

agreed. my thoughts xctly

kleenex's picture
kleenex
31573 pencils

I love the bunny, but this ad is weak...

CasP's picture
CasP
177 pencils

Bad actor, bad idea

Temple's picture
Temple
10332 pencils

The name of the product is more creative than the commercial.

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