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Integration Day

Published/Aired: 
June 2012
Description: 

Comments (14)

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Highest Rated

my mind bursts's picture
my mind bursts
Activity Score 94

Great, but people with disabilities are people first and should be represented in adverts all the time anyway. This sets them apart rather than integrates them. I should ad thst from a marketing point of view in several of the above cases the Down Syndrome actor is the right casting but try convincing the client of that.

Temple's picture
Temple
Activity Score 11337

Very poignant. We all know trisomy 21 cases that are just left to wither and die, so this is an exceptional effort.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Very touchy indeed. Truly remarkable work. I'm amazed.

MinistryFilm's picture
MinistryFilm
Activity Score 406

cool

sacrilegend's picture
sacrilegend
Activity Score 3392

Powerful message, and I'm incredibly touched by the boldness of not just the agency, but every partner who went along.

ivanm16's picture
ivanm16
Activity Score 387

Great.

bate_palmas's picture
bate_palmas
Activity Score 1479

Wow Italy. There's been a lot of sub-standard work coming from Milan on AOTW for the past few years, but this is an absolute redeemer. Terrific! Really touching, and I feel like I learned something.

I tip my hat to the agency for the idea and to all the advertisers who went along with it to make it happen.

Forza Azzurri

kleenex's picture
kleenex
Activity Score 43398

Perfect!!!!

CACAHD's picture
CACAHD
Activity Score 2186

Well done!

ivethelloween's picture
ivethelloween
Activity Score 27

Such a beautiful campaign!!! Nicely done!!!

patUDAY's picture
patUDAY
Activity Score 436

Great.

UDAYpatwardhan@+91 22 98206 54722

VivianRaul's picture
VivianRaul
Activity Score 20620

Complimenti davvero!

pejueni's picture
pejueni
Activity Score 17

really touching, well done guys!

king7ven's picture
king7ven
Activity Score 108

Great campaign!!

my mind bursts's picture
my mind bursts
Activity Score 94

Great, but people with disabilities are people first and should be represented in adverts all the time anyway. This sets them apart rather than integrates them. I should ad thst from a marketing point of view in several of the above cases the Down Syndrome actor is the right casting but try convincing the client of that.

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