Coordown Onlus: Integration Day

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Alessandro Orlandi, Luca Lorenzini, Luca Pannese
Copywriter: Luca Lorenzini
Art Director: Luca Pannese
Head Of TV: Raffaella Scarpetti
Art Buyer: Rossana Coruzzi
Supporting Creatives: Antonio Gigliotti, Micaela Trani, Nico Marchesi, Riccardo Catagnano, Davide Vismara
Account Managers: Silvia de Lalla, Maria Virginia Faedo, Michele Calvo, Francesca D'Anselmo, Raffaella
Production Company: Akita, Made, Mercurio, Catsound, Sing Sing, Networks, Castadiva Pictures
Directors: Luca Maroni, Bosi E Sironi, Nadia de Paoli, Xavier Mairesse, Jose Pratt, Leone Pompuc
Photographers: Davide Bodini, Mecanique Generale, Matteo Cremonini, Platinum, Boudwjin Smit, Lorenzo
Post Production: Balalò, Rebelicon, Matteo Tranchellini
Producer: Erica Lora Lamia, Silvana Gabelli, Sabrina Sanfratello, Ella Elliot, Alberto Greco/L
Web Development: Silvio Coco, Dario Cataldi
Press Office: Rachele Dottori


Temple's picture
10847 pencils

Very poignant. We all know trisomy 21 cases that are just left to wither and die, so this is an exceptional effort.

Nike Diesel's picture
Nike Diesel
13389 pencils

Very touchy indeed. Truly remarkable work. I'm amazed.

sacrilegend's picture
2348 pencils

Powerful message, and I'm incredibly touched by the boldness of not just the agency, but every partner who went along.

ivanm16's picture
386 pencils


bate_palmas's picture
1479 pencils

Wow Italy. There's been a lot of sub-standard work coming from Milan on AOTW for the past few years, but this is an absolute redeemer. Terrific! Really touching, and I feel like I learned something.

I tip my hat to the agency for the idea and to all the advertisers who went along with it to make it happen.

Forza Azzurri

kleenex's picture
34115 pencils


CACAHD's picture
2024 pencils

Well done!

ivethelloween's picture
27 pencils

Such a beautiful campaign!!! Nicely done!!!

patUDAY's picture
436 pencils


UDAYpatwardhan@+91 22 98206 54722

VivianRaul's picture
20620 pencils

Complimenti davvero!

pejueni's picture
17 pencils

really touching, well done guys!

king7ven's picture
108 pencils

Great campaign!!

my mind bursts's picture
my mind bursts
94 pencils

Great, but people with disabilities are people first and should be represented in adverts all the time anyway. This sets them apart rather than integrates them. I should ad thst from a marketing point of view in several of the above cases the Down Syndrome actor is the right casting but try convincing the client of that.

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