Converse: Aura

Production / Animation / Design: nailgun*, New York, USA
Creative Director Director: Michael Waldron
Director of Editorial / Animation: Erik van der Wilden
Senior Designer / Animator: Dae Hyuk Park
Producer: Shane Dolly

February 2011


CuriousPencil's picture
4225 pencils

Better than high-heels, or candy for feet, either way it's a fun way to paint vibrance for the client. I like this, even though it piggybacks Fanta and similar soft drink visuals (sorry can't be bothered with links, but it's that Feel), it works for me. Is there a Boy version?

morse's picture
17103 pencils

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Ron Burgundy's picture
Ron Burgundy
1634 pencils

Very warm, and you framed the target perfectly, soo many young women enjoy those lil yellow guys from Despicable Me, nice insight adding the tiny characters to the visuals, triggers the "LOOK, CUTE THINGS !" emotion

sirvan's picture
29860 pencils

Fabulous graphics :)


"I love some things, and don't love some other things."

Prof's picture
1449 pencils

Where is this creative? I must have missed the point. The art direction with those 3D things is not even close to what they could have done with that money. Just sad client work. Gimme a hot chick, pointless first 30 seconds with changing clothes and retarded music, no acting and an "aaawwww" meeting in the end with stupid jumping creatures that look like they were programmed by Bill in the 80s. All people connected to making this ad should drink a gallon of kerosene.

Quite really.

reject_subject's picture
209 pencils

it's like watching two different commercials. if i were at home and jumped for a second to get my coffee, i wouldn't know i was watching the same commercial....

SomeDude's picture
53 pencils


kleenex's picture
41064 pencils


Vingy's picture
474 pencils

I hate when the creatives just sit and smoke pot and then "boom" ya we have an ad now. I don´t like this trippy ads i mean they are so full of stereotypes, colours, characters and... the idea? i bet that if you put a coke logo or a mc donald´s logo at the end it works well for the ad because it doesn´t have personality.

Saand's picture
150 pencils

saw some subliminals

Glut's picture
3937 pencils

No big thing

Temple's picture
11323 pencils

Agree with the comment above about this being 2, 3 or 4 commercials neatly packed in one. Already forgotten.

h_gheng's picture
5 pencils

i like the viwe

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