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Control: Get there later

Advertising Agency: EURO RSCG Spain
Creative Directors: German Silva, Ekhi Mendibil, Haitz Mendibil
Director: Julio del Alamo

Published: 
July 2008

19 comments

Prof's picture
Prof
1449 pencils

soso...

Quite really.

stitchy's picture
stitchy
779 pencils

hehehe
love it
love it

skeMaMen's picture
skeMaMen
428 pencils

Good, not thrilling but good...

>>> Designed to be signed...

Texnartist's picture
Texnartist
225 pencils

Intelligent, Classy a much better approach than 99% of the things on here that deal with products in this category.

••• Why Think When It's Easier To React •••

••• Why Think When It's Easier To React •••
http://twitter.com/texnartist

CGilb09's picture
CGilb09
572 pencils

I like it. A much more mature approach to this category, but I still like the immature silly ones. =)

Tweet tweet: @ThisAbility

tiny_wordz's picture
tiny_wordz
325 pencils

kool

silenciorn's picture
silenciorn
153 pencils

the best metaphor i've seen on this category!! i think. BUT the bed scenes distracted me... i was thinking of a cheating husband running to his house where his wife was cheating on him.... maybe, with no bed scenes could be more.... surprising?

si fai il mio nome, non ci sono più...

Adaddicted's picture
Adaddicted
3435 pencils

My first thought...
Would have worked better without the bed scenes.

withalltherespects

Pete2's picture
Pete2
712 pencils

forced

EddieZhao210004's picture
EddieZhao210004
68 pencils

indeed, the bed scenes distracted me. Maybe that can attract more audience. ^_^

NatalieM's picture
NatalieM
1685 pencils

Agreed.

i am zero's picture
i am zero
142 pencils

there is no feel of enjoying the EXTRA TIME in the whole ad...

i think thats the main role of the product.

n i agree to silenciorn on husband wife relationship cheating feel...
:)

pashya is zero

Spring's picture
Spring
10 pencils

Ya era hora, EURO.

corporal_hicks's picture
corporal_hicks
365 pencils

Nice one.

Alistair C.'s picture
Alistair C.
692 pencils

i think it is great just the way it is.
beautiful direction and choice of music. one of the best ads in the category.

fen1x's picture
fen1x
471 pencils

Very nice and clear.
Well done.

chyrag's picture
chyrag
48 pencils

Very nicely done.
Everything was perfect.

Today I have seen Lao-tzu and can only compare him to the dragon.

simon.gross's picture
simon.gross
541 pencils

Really well done.

Carlos Duty's picture
Carlos Duty
96 pencils

excelente ritmo!
la música es increíble y como está construida la historia tb.
me gustó demasiado el cuento, pero nada el link con el producto.
el foco debería haber estado en la corrida por las calles y no en la corrida en la cama... por lo q el mismo comercial quedaría mil veces mejor para un desodorante hahaha.

eso.
como publicidad no muy buena.
audiovisualmente y en guión muy muy buena.

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