Consol Energy: Oil, 2
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Advertising Agency: Brunner, Pittsburgh, USA
Executive Creative Director: Jay Giesen
Group Creative Director / Copywriter: Dave Kwasnick
Art Director: Derek Julin
Dir./Prod. co.: Loni Peristere/Gargantuan Films, Malibu, Calif.
VFX: Zoic Studios, Culver City, Calif.
Aired: May 2009


5 Comments
I love the dying oil well dinosaur animal things, I just can't help but wonder... what happens when all the gas and coal runs out? What's going to power the little light things in your head then?
This is the most environmentally 'give-a-shit' advert I've seen in a long time, but that's not the creatives' fault I suppose. It is for an energy company after all.
These two adverts are, well, unbelievable.
perfect
A touchy subject, for sure. But this spot is spot-on. The animation is great, and the messaging is simple and clear. Bravo.
+++
"I love some things, and don't love some other things."
This spot makes me yawn.