Consol Energy: Coal Flag
Agency: Blattner Brunner, Pittsburgh, USA
GCD: Jay Giesen
GCD/Copywriter: Dave Kwasnick
Art director: Shawn Smith, Rick Bryson
Copywriters: Kevin Corfield, Jill Beloma
Photography: R.J. Muña, San Francisco
Director/Prod. Co.: Jim Lima/Zoic Studios, Culver City, California
Released: October 2006

5 comments
The thumbnail reminded me greatly of a videoclip. Rammstein - Sonne. You should view that one with this campaign in the back of your head.
That video is a great reference point to how they should handle this idea.
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
Yes, a huge american Snowhite spanking the hardworking dwarf miners would do just fine here...
LOL
Morely meant the whole atmosfear of those mines and how those guys look. To me the Rammstein miners looked manlier than those US mining guys with the clean shiny faces. But a nice sexy snowwhite spanking the hell out of mining dwarfs always gets the message out there :)
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
This makes me feel vaguely upset. Is it just me?
yeap if you have know rammstein...its the first thing that comes in your head