Conn-X: The Magician

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Advertising Agency: Leo Burnett/Athens, Greece
Creative Director: Giannis Sorotos
Account Director: Vangelis Tsaras
Writer: Andreas Dimitroulas, Vassilis Klissouras
Art Director: Paris Godenopoulos, Nikos Andriopoulos, Vassilis Papadopoulos
Agency Producer: Giannis Akiozoglou
Director: Scott Corbett
Production Company: Boo Productions, Identity
Executive Producer: Hercules Mavroeidis, Joe Masi
Line Producer: Sevi Morou Kelly
Director of Photography: Christos Voudouris
Editor: Rick Lobo
Editorial Company: Cutters
Post Production: post + beam
Sound: Scott Burns

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12 Comments

216 pencils

szkwadrat | Thu, 2009-12-03 02:19

good idea and really funny ad.

1503 pencils

Prof | Thu, 2009-12-03 05:10

wow they were really desperate to run that ad. sad idea.

Quite really.

4847 pencils

Davosk | Thu, 2009-12-03 06:55

A well directed lousy idea.

615 pencils

twelve_noon | Thu, 2009-12-03 08:04

i think this one bears a striking resemblance to the award winning Skittles commercial where everything the guy touched turned to skittles.

4174 pencils

silvi | Thu, 2009-12-03 09:42

What´s the point here?

3782 pencils

satrianee | Thu, 2009-12-03 09:46

products seems (shown) as a curse. very bad idea.

perhaps it takes a magician for conn-X to work!... seems like done by a competitor.

5 pencils

Mr Fox | Fri, 2009-12-04 12:56

I think you may have missed the idea. Seems like it was done by a competitor? Really? The magician is blessed or cursed, depending on how you look at it - the magician sees it as a curse, the guy sees it as an opportunity. Pretty cool way to show interest or desire in the product. Good concept, storytelling, casting, art direction, etc.

3782 pencils

satrianee | Wed, 2009-12-09 07:43

I don't think I did. The magician seems cursed. He is complaining about it, right? The whole clip goes like that... and only for 2 secs a boy enjoys it. You feel lucky if you can keep anybody's attention so long. Story is telling that this product is useless... because the person who meets it everywhere did not enjoy. Casting and art direction is way better. But does not serve the product.

5 pencils

Mr Fox | Thu, 2009-12-03 17:53

Very Felliniesque. Nice.