Comfy: Super Store

Advertising Agency: Leo Burnett, UK
Creative Director: Andrey Kopots
Senior Art Director: Vladislav Kunets
Agency Producer: Karerina Duda
Production Company: 2332
Executive Producers: Lesya Sichkina, Sasha Chernyavskiy
Producers: Maria Panasyuk, Boris Kirichek
Director: Justin Klarenbeck
DP: Tuomo Virtannen
Post-production: Cinnamon
Lead Artist / Owner: Vlad Konov

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8 comments

andylefty's picture
andylefty
4535 pencils

Not working for me.

Hadrons's picture
Hadrons
5707 pencils

they missed it. too many elements - in a way" to many notes" and no satisfaction.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Wordfruit's picture
Wordfruit
1023 pencils

I can't recall seeing another ad with lots of people walking together to make an animation like that...I guess this isn't the first time it's been done, but if it is, great idea -- could be really effective for something.

This ad, though, I don't think is making best benefit of the idea.

Temple's picture
Temple
9613 pencils

Feels like an idea in an idea in an idea. Not clear.

simonds08's picture
simonds08
598 pencils

I agree. The super market probably uses the superheros as their brand but there is no need for them in this ad.

kleenex's picture
kleenex
22668 pencils

poor ad.

nickcooper's picture
nickcooper
24 pencils

link: www.comfy.uk is nonexistent =) real site name is www.comfy.ua, agency: Leo Burnett, Kyiv, Ukraine =)

jullyart's picture
jullyart
65 pencils

The music is good, but everything else does not work.

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