Comcast: Dreams
Advertising Agency: Grupo Gallegos, USA
Principal / Creative Director: Favio Ucedo
Creative Director: Juan Oubiña
Associate Creative Director: Martín Cerri
Associate Creative Director / Copywriter: Saul Escobar
Associate Creative Director / Art Director: Curro Chozas
Producer: Valeria Maldini
Directors: Yuval and Merav Nathan
The spot was produced by Acme Filmworks based on an original work by Oren Lavie, with the original music from Papa Music.
Comments
The original idea here:
http://www.youtube.com/watch?v=2_HXUhShhmY
"The spot was produced by Acme Filmworks based on an original work by Oren Lavie, with the original music from Papa Music" says the description.
Shame. No idea? Just buy the ideas of others,
It is not the first time that this happens: remember the controversial Honda "Cog" commercial. It was also a stolen idea and it won grand prix in Cannes? Or the commercial "Shadow" from Airlines Argentina that stole their idea from a Mexican short film? Also won Cannes gold medal a few years back. At least this guys admit they are buying the idea from somebody else.
For the sake of the comments on this website, yeah maybe they shouldn't have used someone else's artistic concept. For the sake of improving brand personality and recall, selling the product (i think they call it advertising) by impressing the thousands more people who saw this ad before seeing Oren Lavie's youtube video, it's perfect.
Well, simply beautiful, no-budget idea. Sorry, no-idea idea.
Tuyo Jydtep
C'mon!
This is not original at all!!!!
Good realization of this kind animation idea
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The real question is: did Oren Lavie actually GET PAID for this? If so, then fine. When the twatterati at cannes soil themselves over it, her name had damn well better be on the entry.
Good dream
Coca cola did the same with Nagi Noda.
Won gold in Cannes.
no relevance what so ever to the product..
Taken from a good clip, made bad in this one.
And idd.. Cog was also a " stolen" project, but they managed to make it relevant to their product, and not force the idea into their product.
anyway...
I hate when a big studio stole good ideas....So, this is beautiful, but in the original idea...this is a shame.
Great idea from Oren Lavie Advertising...
Oh... c'mon...
Peace of mind when the director is the artist who made the original video, but sad when you create nothing...
lame...
this is a copy!!!! this is a copy!!!!this is a copy!!!!this is a copy!!!!this is a copy!!!!
Really the worst rip-off of a beautiful video clip ever. Some creatives should find another job instead of fucking it up for real creatives.
http://www.youtube.com/watch?v=2_HXUhShhmY
done before
btw, outside the one-dimensional system of creative advertising, there's a subtle difference between "stolen" and "bought"
look it up some time, or ask your lawyer ;-)
cmon guys, start doing your job and create own ideas
Really liked the style, but didn't think it was that great an ad.
Doin' it for the points
Shame on you.
THIEVES...I give it a minus 10
Ok people pls be insipired ..you cant just copy so much ! This is so bad !
www.thecuriousbrain.com
Ok people pls be insipired ..you cant just copy so much ! This is so bad !
www.thecuriousbrain.com
it takes 5 creative directors with years of experience to convince a client that this idea is only BASED on a oren lavie clip. and for their power of convincing i take off my hat.
"U think it's perfect?! Press delete and start again!"
What a shame!
This is not "based on a original work". It's exactly the same.
C'mon! this is embarrassment.
Robo, no es referencia. Por Favor!
Advertisers are getting too used to use stuff they see on the internet as "reference" but practically doing nothing but carbon-copying the idea so blatantly that it doesn't just feel "based on" or "inspired by" the original source, it just feels plain "copied". They need to realize that most people now have access to their same sources (mainly beacuse it's all on youtube), and that regular non-advertising-involved people don't know this concept of "reference", they just see an ad ripping-off an idea they've already seen somewhere else. I think it's becoming a bad habit, I'm not saying that everyone does it but I see it very often nowadays and the public's reaction is always the same, consumers can really spot these things and they are really eager for fresh ideas.
This is advertising. It's valid. There are many examples of commercials inspired on musical videos. Great work.
you can`t be serious - and stop voting for yourself
one should not take life so seriously - as one will not come out of it alive.
At first I thought they were using the same footage. Had to check to see if they had actually bothered to make a shot-by-shot remake. Which leads to the question, if they're going to re-do it anyways, why repeat so much of the same action?
C'mon! This is advertising! Many times a commercial was inspired by a musical video. Great work!!!
you can`t be serious - and stop voting for yourself
one should not take life so seriously - as one will not come out of it alive.
Amazing the best work ever !
original was much better, better track too.
Sorry but this is again a typical case of "oh I found a great idea on the web. Let's use it for my client". Similar cases: VW Polo- Short but fun, Honda-cog. For me that is not creativity, rather who finds and copies it first.
sorry, bealtiful film but is copy no referency
Genius !! Love the butt of the sexy girl.
This is funny. If you read the comments, nobody here wants to have in their portfolio the Nagi Noda's Coke spot, the Honda Cog, the Argentine Airlines spot or even this spot. Honestly I prefer to have all of this spots in my portfolio. In that case I will have a couple of Gold Lions, a very good salary and maybe two blonds russian twins giving me a massage with a happy ending.
You don't need these ads in your portfolio to get a good job and russian twins, you just need talent. Try it. It's pretty awesome.
Doin' it for the points
Favio Ucedo, Juan Oubiña why to arrive at that level of impudence? they thought that nobody would realize, not of the inspiration, is plagiarism.
Who cares if it's bought or stolen. It's still lazy creative...
you wannabe creatives are so sad. how dare you? probably one of the greatest clips of the last decade and you just copy it? how fucking pathetic are you. burn in hell. seriously.
Quite really.
ha! they made it first they can claim it!
And at least they use the same director. Lets wait to see what else the director can do.
nice.
amazing why nobody do it before????
que envidia.
I hate this, why do you need an agency to do this kind of job?
better just go to www.youtube.com and steal an idea....
Just saw the original film on Youtube, and I have to say that this is ridiculous. You guys flat out STOLE this idea. F***in' steeling ideas is the lowest of the low in this business. You're not the first or last to do it, but you're hacks in my eyes.
Doin' it for the points
learn to read the description.
I take back what I said about you guys stealing. Sorry about that. You're still hacks though. I'm tired of fucking untalented ad people seeing something good and then bastardizing it to meet their needs. This is one such example. Learn how to have a new idea. This industry is full of old fucks who can't let go of the old. I'm going to crush them all. Get on board or get out the fucking way.
Doin' it for the points
Does anyone know who sings the song?
OMG....First I saw this on a french hotel ad, then here, and now it's from a video clip?
this guys made a full copy of the music video, pretty.
10 the music video
-10 this ad...+1 just for cool = ]
.....
But the french just used the concept of the bed.
And its not the firs time !!!
http://adsoftheworld.com/media/tv/foster_farms_transformation
Favio Ucedo = Thief
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