November 2010
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To kick off the release of the Colorado Lottery's Holiday Scratch games, Cactus partnered with the good folks at Fueld Films to give everyone a peek into the everyday lives of Santa's reindeer. The result is a whimsical TV spot that injects a little fun and joy into the season, because after all, that's exactly what the Holiday Scratch games do. The spot's storybook look and feel was created by shooting four different layers of footage and then bringing them all together with a little digital artistry.

Broadcast Producer, Danielle Bryan

Advertising Agency: Cactus, USA
Creative Director: Norm Shearer
Associate Creative Director: Brian Watson
Copywriter: Elliot Nordstrom
Art Director: Allie Edwards
Spanish translator / Copywriter: Gabriela Ocampo
Production studio: Fueld
Costumes: The Creature Company
Edit / VFX: Beast Editorial & 1080
Recording Studio: Rocky Mountain Recorders

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Highest Rated

afterbyrne's picture
215 Activity Scores

The running / flying is hypnotic.


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