Colorado Lottery: Holiday Scratch and Holiday Raffle

To promote the Colorado Lottery’s Holiday Scratch and Holiday Raffle, Cactus focused on the idea of when great gifts go bad. From the commitment that comes with a diamond ring to a life of bad hair and tight leather pants with an electric guitar, the campaign suggests that it is better to give the gift of possibility. With up to $500,000 in prizes, giving Holiday Scratch and Holiday Raffle from the Colorado Lottery could be the greatest gift you ever give.

Advertising Agency: Cactus, Denver, USA
Creative Director: Norm Shearer
Associate Creative Director: Brian Watson
Art Director: Sarah Riddle
Copywriter: Elliot Nordstrom
Spanish Translator / Copywriter: Gabriela Ocampo
Social Media Director: Mike Lee
Interactive Director: Kate Schmitz
Associate Interactive Producer: Laura Rich
Interactive Designer: Brianna Burton
Developer: Jonathan Troncoso
Flash Developer: Austin Lliteras
Broadcast Producer: Brooke Warren
TV Production Studio: Twist Films
Director: Matt Pittroff
Line Producer: Jamie Towns
Post: Post Modern
Account Supervisor: Tara Turner

Published: 
December 2012

2 comments

kleenex's picture
kleenex
40216 pencils

nice...

my mind bursts's picture
my mind bursts
94 pencils

Sorry, I just find the idea of giving someone else YOUR gambling habit very unpleasant - nothing wrong with the execution but the Lottery is money down the drain.

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