Colorado Lottery: Holiday Scratch and Holiday Raffle

Advertising Agency: Cactus, Denver, USA
To promote the Colorado Lottery’s Holiday Scratch and Holiday Raffle, Cactus focused on the idea of when great gifts go bad. From the commitment that comes with a diamond ring to a life of bad hair and tight leather pants with an electric guitar, the campaign suggests that it is better to give the gift of possibility. With up to $500,000 in prizes, giving Holiday Scratch and Holiday Raffle from the Colorado Lottery could be the greatest gift you ever give.

Creative Director: Norm Shearer
Associate Creative Director: Brian Watson
Art Director: Sarah Riddle
Copywriter: Elliot Nordstrom
Spanish Translator / Copywriter: Gabriela Ocampo
Social Media Director: Mike Lee
Interactive Director: Kate Schmitz
Associate Interactive Producer: Laura Rich
Interactive Designer: Brianna Burton
Developer: Jonathan Troncoso
Flash Developer: Austin Lliteras
Broadcast Producer: Brooke Warren
TV Production Studio: Twist Films
Director: Matt Pittroff
Line Producer: Jamie Towns
Post: Post Modern
Account Supervisor: Tara Turner


kleenex's picture
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my mind bursts's picture
my mind bursts
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Sorry, I just find the idea of giving someone else YOUR gambling habit very unpleasant - nothing wrong with the execution but the Lottery is money down the drain.

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