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Broncos Champion Shower

Agency: 
Published/Aired: 
August 2010
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Description: 

Promote the fun and excitement of playing the Colorado Lottery’s Denver Broncos Scratch game in a way that speaks to football fans, generates game awareness and drives sales. Concept: Marry the feeling of winning big playing a Scratch game with the celebration style of winning big on the football field.

Advertising Agency: Cactus, Denver, USA
Associate Creative Director: Brian Watson
Art Director: Michael Maciolek
Copywriter: Mike King
Agency Producer: Danielle Bryan
Production Company: Interrogate
Director: Amit Mehta

Comments (3)

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Highest Rated

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Guest

Really funny concept. Needs a little more time to get the full effect though.

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