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Comments (17)

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Highest Rated

miniguru's picture
miniguru
Activity Score 5

greattt concept

Temple's picture
Temple
Activity Score 11337

Although I love industrial music, I'm afraid this does not work.

F.Abboud's picture
F.Abboud
Activity Score 218

Would this really sell?!

4e7's picture
4e7
Activity Score 10

now...there is something different. for movie theaters probably.

agency4e7's picture
agency4e7
Activity Score 6

this is part of a integrated campaign for colgate called; the institute of sustainable design. this machine was actually created by a artists collective for the institute, and then produced by colgate. the film was primarily done for a vernissage, but then cut for the web and cinemas.

atb2005's picture
atb2005
Activity Score 13561

No this won't sell Colgate, but I don't think it was created with that in mind. In any event, commercials featuring weird contraptions are so old hat.

kleenex's picture
kleenex
Activity Score 43371

Great device.

AdBuzzer's picture
AdBuzzer
Activity Score 1174

I don't quite get the purpose of this initiative and how Colgate brand benefited from it - seems like another useless project.

AdBuzzer's picture
AdBuzzer
Activity Score 1174

I don't quite get the purpose of this initiative and how Colgate brand benefited from it - seems like another useless project.

agency4e7's picture
agency4e7
Activity Score 6

hi adbuzzer. colgate launched the institute of sustainable design, encouraging people to send their ideas on creative projects around sustainability. the comicfuture trashmachine was developed by the art collective atzgerei, and then produced with funds from the institute. then it was presented at various galleries and vernissages. so far, it was shown twice on austrias prime time news, as well as on the deutsche welle. it has been generating quite a buzz, since it supports new artistic talent, and obviously colgate is profiting from all the exposure.

selma schönburg's picture
selma schönburg
Activity Score 3

I love the idea, exactly because Colgate doesn't want to sell anything, but an attitude toward art!!! This question about selling sounds quite old, actually.

dollypoppin's picture
dollypoppin
Activity Score 1423

I don't get this, but I definitely love the twist in the end.

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"Nihil sub sole novum"

Edoz's picture
Edoz
Activity Score 271

Bah ... assurda!

Glut's picture
Glut
Activity Score 3937

what is this? so lame..

Boxey's picture
Boxey
Activity Score 8881

wtf

msymphonic's picture
msymphonic
Activity Score 3

Getting into consumer`s minds usually does not work through sales promotions. I like the current example because of the "arty" approach towards a topic that is very basic. Congrats!

shahabblack's picture
shahabblack
Activity Score 5

haha, good one

shut up and take my money!

i really adore this project. its just dada and that makes it awsome

miniguru's picture
miniguru
Activity Score 5

greattt concept

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