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Colgate: How to use the Comicfuture Trashmachine

Advertising Agency: Agency 4e7, Vienna, Austria
Creative Director: Alex Schönburg
Art Director: Peter Schönhardt
Copywriter: Peter Schönhardt
Additional credits: Atzgerei Productions
Published: June 2011

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17 comments

Temple's picture
Temple
9621 pencils

Although I love industrial music, I'm afraid this does not work.

F.Abboud's picture
F.Abboud
218 pencils

Would this really sell?!

4e7's picture
4e7
8 pencils

now...there is something different. for movie theaters probably.

agency4e7's picture
agency4e7
6 pencils

this is part of a integrated campaign for colgate called; the institute of sustainable design. this machine was actually created by a artists collective for the institute, and then produced by colgate. the film was primarily done for a vernissage, but then cut for the web and cinemas.

atb2005's picture
atb2005
13567 pencils

No this won't sell Colgate, but I don't think it was created with that in mind. In any event, commercials featuring weird contraptions are so old hat.

kleenex's picture
kleenex
25612 pencils

Great device.

AdBuzzer's picture
AdBuzzer
1168 pencils

I don't quite get the purpose of this initiative and how Colgate brand benefited from it - seems like another useless project.

AdBuzzer's picture
AdBuzzer
1168 pencils

I don't quite get the purpose of this initiative and how Colgate brand benefited from it - seems like another useless project.

agency4e7's picture
agency4e7
6 pencils

hi adbuzzer. colgate launched the institute of sustainable design, encouraging people to send their ideas on creative projects around sustainability. the comicfuture trashmachine was developed by the art collective atzgerei, and then produced with funds from the institute. then it was presented at various galleries and vernissages. so far, it was shown twice on austrias prime time news, as well as on the deutsche welle. it has been generating quite a buzz, since it supports new artistic talent, and obviously colgate is profiting from all the exposure.

selma schönburg's picture
selma schönburg
3 pencils

I love the idea, exactly because Colgate doesn't want to sell anything, but an attitude toward art!!! This question about selling sounds quite old, actually.

dollypoppin's picture
dollypoppin
1423 pencils

I don't get this, but I definitely love the twist in the end.

---------
"Nihil sub sole novum"

Edoz's picture
Edoz
241 pencils

Bah ... assurda!

Glut's picture
Glut
3947 pencils

what is this? so lame..

Boxey's picture
Boxey
8885 pencils

wtf

msymphonic's picture
msymphonic
3 pencils

Getting into consumer`s minds usually does not work through sales promotions. I like the current example because of the "arty" approach towards a topic that is very basic. Congrats!

shahabblack's picture
shahabblack
5 pencils

haha, good one

shut up and take my money!

i really adore this project. its just dada and that makes it awsome

miniguru's picture
miniguru
5 pencils

greattt concept

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