Coca-Cola Zero: Toe Tappy

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Carmen Electra, celebrity blogger Perez Hilton, and choreographer JaQuel Knight (Beyonce’s “Single Ladies”) are furthering Toe Tappy creator Knucklehead’s story of possibility bringing the dance move to the masses with a fun take on the tutorial video, set to a tongue-in-cheek hip-hop track performed by James Davis.

Advertising Agency: Ogilvy & Mather, USA
Chief Creative Officer: Chris Garbutt
Creatives: Baptiste Clinet, Nicolas Lautier, Florian Bodet, Adam Kennedy, Brandon Rochon, Johnny Budden
Executive Director / Head of Brand Content & Digital: Fred Levron
Strategy: Marc-Antoine Jarry, Hadi Zabad
Head Agency Producer: Laure Bayle
Agency Producers: Caroline Petrucelli, Joanne Laplante, Gwenn Hardouin, Evelyne Callot
Music: Dan Kuypers, Music Dealers
WW Managing Director: Philip Heimann
Global Business Director: Tonya Fossey
Account Management: Ben Messiaen, Anne-Sophie Carbo, Romain Touati, François Phan

June 2012


Nike Diesel's picture
Nike Diesel
13431 pencils

I won't be surprised if this really takes off.

kleenex's picture
40662 pencils

well it has everything it needs to go viral.

Temple's picture
11323 pencils

Couldn't make it past 0'45''. Inform me if anything important happened after this.

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