Coca-Cola: The Great Escape

Production: Click 3X, USA
Director / Editor / Compositor: John Budion
DP: John DeFeo
Audio Post: Sound Lounge
Mixer: Justin Matley
Shoot Location: NYC

March 2008


A to the G's picture
A to the G
61 pencils

Hi, I'm the guy in this ad.

I sleep on the street and eat throw aways for a stable diet. I don't remember the last warm bed or hot shower I had. Last night I fought some other guy for bench to sleep on.

Thanks for taking the time to make an ad about the cans I collect. The 50 cents a day my life runs on wouldn't be possible without them.

The ad is pretty cool huh? I mean the way the bottles come together to promote themselves while I remain on the street just underneath them.

I know that Coke might have thought about donating the thousands from this spot cost to a homeless shelter and just being humane about helping out. But listen, this is America you communist prick and I think we should support our billion dollar corporations during these hard financial times.

I'll be ok, I'm use to it. But please support this ad and Coke so non of the their white collar employees end up on the streets like me.

Cause that's just one more person I'll fight for to get a can to cash in, bench to sleep on or food line to stand behind.

God Bless Coke. God Bless you all.

Oh and if you're wondering what I read in the cap at the end there... it said... You're a Loss. Enjoy Coke

Jet Lee's picture
Jet Lee
127 pencils

Please check your spelling and grammar before posting a long-copy comment. :P
No offense but I think you're over-analyzing the ad with your anti-capitalism ideals.
But then again, maybe you ARE the guy in this ad, which explains the bitter essay.

Disco Munky's picture
Disco Munky
3890 pencils

In what way was that overly analytical?

The cans decorate a homeless man's bench and leave a whole full bottle of fizzy crap for him to drink. Awesome!

I can't imagine a worse ad. "Hey look world, it's us here at Coke and we'd just like to wish the homeless of america a happy coke christmas...with empty cans and a free caffeine shot!"

Doin' it for the points

A to the G's picture
A to the G
61 pencils

You're right... it was early and I was cranky.

oscarpola's picture
470 pencils

context, context!!!!

ivan's picture

I'm puzzled by the strategy here..

Mr Hughes's picture
Mr Hughes
386 pencils

Get a grip.

gonzohj's picture
103 pencils


I see no use for an ad like this and in some way I do agree with the comment A to the G made. Is this supposed to be a CSR campaign or what?

We are all ignorants, but we don't all ignore the same things...

"We are all ignorants, but we don't all ignore the same things..."

hoperator's picture
80 pencils

this is so bad. it looks like a student film. is it a spec ad? no creatives listed.

the only positive thing is the homeless guy has something to mix his bourbon with at the end.

Tapper's picture
490 pencils

think about what you do then do it, I don't understand how people pit so much effort into something before there is an idea in it

Strip. Strip. Strip.

Kateter's picture
2029 pencils

oh, my...
what was that?!?

what are they trying to say? Coke side of life for homeless people as well?

I don't get it...

Wordnerd's picture
6692 pencils

wow. horrible stuff. makes no sense - but manages to leaves nasty aftertaste. hypocrism at it's best

mimi_g's picture
56 pencils

wow...thank God for coca-cola!!! oh this is as bad as the arab lion bar ad!!!

marmar's picture
20 pencils

LOL..... It loooks like something Bush would direct. LAME Really lame!
Really who approves this crap?!!!

Carlos Garcia's picture
Carlos Garcia
847 pencils

Couldn't agree more.


kergu's picture
6795 pencils

waht a waste of my time

Copywriter3003's picture
30 pencils

How heartless we've become.

I was hoping the bottles and cans were headed toward recycling themselves into something beautiful. Too bad.

corellka's picture
54 pencils

stupid boring amerincan ad

空谷足音's picture
26 pencils

nothing meaned ! nothing solved! shame on you ad fake guys!

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