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Coca-Cola: Superstition

Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Directors: Susan Hoffman, Mark Fitzloff, Iain Tait
Creative Directors: Hal Curtis, Jeff Gillette
Copywriter: Heather Ryder
Art Director: Chris Thurman
Developers: Ryan Bowers, James Steele
Community Managements: Josie Goldberg, Josh Millrod
Senior Communcations Planner: Seth Coffrin
Account Team: Gene Willis, Courtney Trull, Kevin Sypal, Laurie Holtz
Measurement Strategy: Eugen Krasnopolsky
Digital Copywriter: Darcie Burell
Planners: Nicole Brandell, Dave Burg, Maria Correa
Digital Art Directors: Dani Gurlanick, Josh Boston

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4 comments

Hadrons's picture
Hadrons
5743 pencils

Brilliant, and my favorite ad.
You can't go wrong. :-)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

morse's picture
morse
15659 pencils

I would not have understood this one without the title.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Hadrons's picture
Hadrons
5743 pencils

You kidding me.. you should see my kids watching the game and their "creative" superstition... lol.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

TatiiiAlmeida's picture
TatiiiAlmeida
166 pencils

It's obvious, very cute and funny. =)

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