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Coca-Cola: Santa's Forgotten Letters

Advertising Agency: Ogilvy, Brazil
Executive Creative Director: Anselmo Ramos
Creative Director: Claudio Lima
Art Directors: Izabella Cabral, Pedro Izique
Copywriters: Fred Aramis, Meg Farquhar
Head of Production: Nana Bittencourt
Production Company: Hungry Man
Director: Alex Mehedff, Ricardo Mehedff
Executive Producer: Alex Mehedff
Field Producer: Susanne Shropshire
Editor: Ricardo Mehedff
Post Production: HungryMan BR
Motion Graphics: Rubens Angelo
Post Producer: Rodrigo Oliveira
Audio: Swing Musica
Music Production / Music Composers: Andrés Goldstein, Daniel Tarrab

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14 comments

ChuckNorris's picture
ChuckNorris
834 pencils

Touching. Very nice stunt!

What'sGood's picture
What'sGood
6 pencils

Brilliant ideas here, first thing that came to mind is why did they not reach out to children? The emotions from people that know Santa isn't real and receiving things they no longer desire takes away potential emotional appeal, whereas seeing little kids receive these things that they recently desired and weren't able to receive would have been extremely heart warming and touching. Very great ideas and production though, music was on point, acting was great too.

ChuckNorris's picture
ChuckNorris
834 pencils

Children? Isn't that already done every year?
I think the idea here is finding old letters and granting the wishes years later, no?

Pranav Karnavat's picture
Pranav Karnavat
5 pencils

Beautiful concept and nicely executed. Perfect example of corporate social responsibility.

Prof's picture
Prof
1453 pencils

I liked the concept at the start, but the exaggerated cheesiness and blatant coke insert into the end of the case film, kinda ruined it for me.

Great santa casting though.

Quite really.

sambuca's picture
sambuca
1066 pencils

crap.
they belive in coke not santa.
in the beginning they wrote about children all over the world. so why didn't they took (or even showed) one of them, instead of choosing suburb us-americans.
i have seen better heart touching stuff than this.

kleenex's picture
kleenex
29454 pencils

A pure winner for me.

CommandZ's picture
CommandZ
2474 pencils

Hamfisted Coke ending or not, it made me tear up. Thanks Ogilvy, I do believe in great ideas!

jagadeesh's picture
jagadeesh
749 pencils

would have been great if the coke was not there at the end...

canhcut8x's picture
canhcut8x
3 pencils

touching...

Glut's picture
Glut
3947 pencils

next please

TatiiiAlmeida's picture
TatiiiAlmeida
166 pencils

Thank you my brazilians. I cried =). Wonderful.

Smelta's picture
Smelta
22 pencils

The idea is very nice and I sat through the case study with a smile.

Although I wonder where the brand comes in. Okay, you did the good work and won a lion in Cannes, but strengthening Coke's position as a christmas product doesn't really reach out? One might say that a brand like Coca Cola doesn't have to, but I do think there's room for expansion to build the corporate name. And the endless digital possibilities!!

velle's picture
velle
1550 pencils

ive been waiting for this my whole life

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