Coca-Cola Romania: Coke & Meals

A new Campaign launched this week in Romania, transforming a regional TVC into a local integrated campaign using live twitter interaction on top of the TVC - while its aired on tv. In order to localize and create conversation about family meals, Coca-Cola teamed up with ProTV, romania's leading TV Channel, to create a unique integrated experience: consumers were asked to post tweets about their family meals, and the tweets are collected live and broadcasted on top of the TVC while its aired. Every time the tv spot is aired - different tweets from the recent hours is implemented and appear within the spot, creating diverse social content on tv and ignite local conversation.

Advertising Agency: MRM/McCann Bucharest, Romania
Chief Innovation Officer: Nir Refuah
Creative Directors: Ioana Filip, Adrian Preda
Copywriters: Mihaela Coman, Nir Refuah
Art Director: Bogdan Dinu


zarkos's picture
919 pencils

TV commercial is bad but idea with broadcasting tweets is great.

kleenex's picture
35434 pencils

They had a concept, but it failed in the end.

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