Coca-Cola Let's Go Crazy: Kind
Advertising Agency: Ogilvy, Sao Paulo, Brazil
Creative Directors: Fred Saldanha, Claudio Lima, Gaston Bigio, Anselmo Ramos
Copywriters: Marcelo Padoca, Beto Cocito
Art Directors: Douglas Kozonoe, Fernando Reis
Account Managers: Luis Carlos Franco, Ana Paula Perdigão, Gabriela Malta
Director: Henry-Alex Rubin
Production Company: Smuggler

10 comments
nice
http://ankitadv.blogspot.in
awesome
http://ankitadv.blogspot.in
i don't really connect to all this extravaganza of "happiness". Previous Coke campaign "for every bad X, a thousand good Ys" much better.
nice.
ok, happiness, happiness... it's getting boring, and there's nothing exceptional here. 8 stars, for this seems a bit to much, 5 to 6.5 seems more accurate
nice but its kind of enough.
Cannes is comming.
I can see claping hands :)
I can see the smiles... it's contagious.
Amazing. Parabéns gente!
This video from Coca-Cola really touched my heart! :) What better song to use than Roger Hodgson's "Give A Little Bit", a song with a powerful and timeless message that we should always give our love to others whenever we can. A nice way to remind us of the good we can all do! There's a live version posted on Roger Hodgson's Official Facebook Page with a very heartwarming audience sing-a-long - how can you help but join in? :)