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Coca-Cola Let's Go Crazy: Kind

Advertising Agency: Ogilvy, Sao Paulo, Brazil
Creative Directors: Fred Saldanha, Claudio Lima, Gaston Bigio, Anselmo Ramos
Copywriters: Marcelo Padoca, Beto Cocito
Art Directors: Douglas Kozonoe, Fernando Reis
Account Managers: Luis Carlos Franco, Ana Paula Perdigão, Gabriela Malta
Director: Henry-Alex Rubin
Production Company: Smuggler

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10 comments

ankitadv's picture
ankitadv
826 pencils

nice

ankitadv's picture
ankitadv
826 pencils

awesome

Temple's picture
Temple
9621 pencils

i don't really connect to all this extravaganza of "happiness". Previous Coke campaign "for every bad X, a thousand good Ys" much better.

kleenex's picture
kleenex
25642 pencils

nice.

jponino's picture
jponino
601 pencils

ok, happiness, happiness... it's getting boring, and there's nothing exceptional here. 8 stars, for this seems a bit to much, 5 to 6.5 seems more accurate

Kazu Sato's picture
Kazu Sato
107 pencils

nice but its kind of enough.

goldi's picture
goldi
253 pencils

Cannes is comming.
I can see claping hands :)

Grrrr's picture
Grrrr
1951 pencils

I can see the smiles... it's contagious.

emiliete's picture
emiliete
639 pencils

Amazing. Parabéns gente!

ImagineAllTheColours's picture
ImagineAllTheColours
5 pencils

This video from Coca-Cola really touched my heart! :) What better song to use than Roger Hodgson's "Give A Little Bit", a song with a powerful and timeless message that we should always give our love to others whenever we can. A nice way to remind us of the good we can all do! There's a live version posted on Roger Hodgson's Official Facebook Page with a very heartwarming audience sing-a-long - how can you help but join in? :)

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