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Coca-Cola: It's beautiful

Advertising Agency: Wieden + Kennedy, USA

Published: 
February 2014

12 comments

ellis mathew's picture
ellis mathew
166 pencils

nice

ON's picture
ON
134 pencils

Don't really like it

GrumpyArtDirector's picture
GrumpyArtDirector
858 pencils

Beautifully crafted. It gave me the chills.

shaft_drive's picture
shaft_drive
273 pencils

wow, loved it. very brave of coke. Love the coke jingle segueing into the song in the end.

MoodyMudi's picture
MoodyMudi
66 pencils

Sometime big brands take admirers and consumers alike for granted, and in the end they are forgiven simply because they have achieved a worthy brand status. Rightly so, Coca-Cola flopped with this year's Super Bowl 2014 mashup campaign, you can compare it with that by Chrysler -"You can't replace original" which is in parts mashup ad too. They both seems to be rushed job executed in time to meet submission deadline. The Budweiser campaign is the best ad this year, it' has compelling elements and above all the story is awesome.... The puppy & the horse in the stable....
Coca-Cola, this is a waste of cash on 60 seconds of fans emotional anticipation for something inspiring than.... #AmericaIsBeautiful. We all know that!
This campaign could be used to setup the mood of economic recovery that's seems to be the latest fortune in the U.S.

3M

kgeiger's picture
kgeiger
7287 pencils

It's on the borders of, god forbid, political...
I like.

Martin777's picture
Martin777
365 pencils

simple but touchy!

Macster's picture
Macster
28 pencils

Dear Coke.
Don´t try to be another commercial political party. Please stay a refreshing soft drink...

kleenex's picture
kleenex
41162 pencils

nice.

Hadrons's picture
Hadrons
5985 pencils

Coca Cola missed the concept - the people we see in this ad are NOT americans, they are individuals who keep their own cultural differences in North America...
What a shame.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sacrilegend's picture
sacrilegend
3333 pencils

When you move to America, you become an American. Your culture is intact because of the freedoms offered here.

America does not mean "white, Christian male." That's the point they're making with this ad. Shame you missed it.

iambusy's picture
iambusy
2219 pencils

why act xenophobic? its not that well-executed but fine.

busy.

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