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Coca-Cola: Heist

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Your rating: None Average: 9 (94 votes)

Advertising Agency: Wieden + Kennedy, Portland, USA
Creative Directors: Hal Curtis, Sheena Brady
Art Directors: James Moslander, Lee Jennings
Copywriter: Marc D'Avignon
Senior Agency Producer: Matt Hunnicutt
Associate Agency Producer: Juliana Montgomery
Director: Psyop
Psyop Creative Directors: Todd Mueller, Kylie Matulick
Production Company: Psyop, Los Angeles
Executive Producer: Neysa Horsburgh
Live Action Producer: Michael Schlenker
VFX Producer: Tina Chiang
Post-Production Coordinator: Thomas Knight
Editor: Brett Nicoletti
Storyboard Artist: Josh Wiesenfeld
VFX Supervisor/CG Lead: Andrew Romatz
VFX Supervisor/Lead Flame Artist: Thibault Debaveye
2D Desktop Supervisor: Lane Jolly
Animation Lead: John Velazquez
Lighting Lead/Look Development TD: Mike Dalzell
Fluid Simulation: Scanline VFX
Pre-Visualization: Mike Makara , Todd Constantine, Sarah Bocket, John Cherniack, Jan Bitzer
Senior Animator: Yvain Gnabro
Animators: Alejandro Castro, Joon Lee, Frantz Vidal, Maxime Devanlay, Zee Myers
FX: Jan Bitzer, Kiel Gnebba,
Flame Artists: Alex Kolasinski, Sarah Eim
Compositors: Jared Sandrew, Michael Dobbs, Miguel Bautista
Senior Lighter: Kyle Cassidy
Lighter/Look Development: Katie Yoon, Wendy Klein
Lighters: Ian Ruhfass, Barry Kriegshauser
Modelers: Clay Osmus, Andy Kim
Modeling/Generalist: Bryan Repka
Rigger/Generalist: Petrik Watson
Riggers: Sean Comer, James Parks, David Bosker
Roto/Paint Artists: Krystal Chinn, Austin Brown, Scott Baxter
Music/Sound Design: Stimmung
Arranger: Robert Miller
Song: Peter and the Wolf
Music Executive Producer: Kelly Fuller
Sound Design: Gus Koven
Mix: Lime
Mixer: Loren Silbur
Assistant Mixer: Lindsey Alvarez
Mix producer: Jessica Locke

Comments

Guest's picture

Gold! nothing less...as usual psyop at their very best...beautiful!

LeeHarvey's picture 1841 pencils

Totally agree, kudos to all (that's about sixty two people..)!

Guest's picture
10

the best ad at superbowl!!!

Guest's picture

beautiful!

Guest's picture

brings a smile to my face everytime i watch it!

NatalieM's picture 1693 pencils

A gorgeous spot! Wieden + Kennedy did a great job.

Guest's picture

Thought this was absolutely fantastic.

Guest's picture

just like pepsu ads...jjeje

Guest's picture

just like pepsi ads...jjeje

Guest's picture

see that damn cola keeps attracking those annoying bugs.. luckily it looks damn nice :)

naresh's picture 286 pencils

Unbelievable, Fantastic, Amazing, Mindblowing, etc.............................................

Noddy

Guest's picture

sex on toast.

Guest's picture

great, just great

Guest's picture
1

stupid take off tv.

Guest's picture

Excellent

A.G. Pennypacker's picture 615 pencils

As much as I hate these "Mousetrap" type ideas it's hard to dislike this spot. There's not a single frame that isn't amazing. Love the butterflies.

daxia.zhu's picture 10 pencils

nice nice.....

Guest's picture

nice...inpo gan...

Guest's picture

wow! amazing!

Guest's picture

it looks like everyone from portland is in the credits

kalpesh78's picture 1248 pencils

Beautiful art direction.

ideas....30 minutes nahi toh free.

kalpesh78's picture 1248 pencils

Beautiful art direction.

ideas....30 minutes nahi toh free.

s. saravanan's picture 14 pencils

mind-blowing work. gr8! Catchy.

LisAD's picture 448 pencils

not really relevant for the product, but amazingly beautiful! I guess since the Coke-brand is so strong, they can do whatever they want as long as they're out there...

"the art director says: whatever I say"

Guest's picture
5

Very nice looking ad.

No concept I can see there but it is fun and nicely done..

Guest's picture

Gr8 work!!!!!! Cogrates! i envy.

funky_frogii's picture 2345 pencils

amazing........

infected by a virus called creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

silvertongue's picture 509 pencils

Smacks of 'Happiness Factory' but still beautifully put together.

Guest's picture
9

Super!Great Direction!

G.M's picture 5 pencils
9

great, amazing ...

niffob's picture 92 pencils

Great work.

Guest's picture

fantabulous!

Guest's picture

FABulous Award contender at The FAB Awards 2009!

Guest's picture

awesome! Had me smiling the entire time

marcosalvador's picture 41 pencils

AMAZING BUTTERFLIES. GREAT WORK

Guest's picture

brilliant, well done

kithubabe's picture 72 pencils
9

LOVELY!

elgranjita's picture 8 pencils

GREAT GREAT GREAT. who does the animation for coca cola, PIXAR??? ja.

maashookshee's picture 412 pencils

well done.. make you smile ..

AaqibShah's picture 243 pencils
10

one of the best ad

Guest's picture

Should be up for a FAB Award - International Food and Beverage Creative Award.

addesire's picture 10 pencils

beautiful............................

Guest's picture

I Love it :)

Guest's picture

I Love it :)

Guest's picture
10

Superb. But coke and Pepsi and all aerated drinks are not Environment friendly. This is a very Smart ad to beat the upcoming discussion..., This eye candy is to escape the 'kyoto' discussion. Too much CO2 from aerated drinks. And this might not go down with environmentalist. Some will look thru this cuteness.

Technically - Awesome. As a film maker this is really good team work. All departments shone like the warm sun.

Congrats.

Luke Mendes
www.ekuldom.com

Guest's picture

Minuscules rules..

Visualizit's picture 28 pencils
3

Great production, out of the box idea, one little concern, it is a bit too Disneyish, makes me appreciate the character of other brands (namely pepsi) which appears to be wittier than Coke's as it is becoming "cuter".

sebato's picture 186 pencils

How amazing it is

Guest's picture

peter & the wolf!

blackstar7's picture 75 pencils
8

Thumbs up!

creative_n_me's picture 6 pencils

Loved it
Art Direction Rocks!

Akshaya

Guest's picture
8

really great work done

mcclurme's picture 6 pencils
9

Genius!! I absolutely LOVE this commercial! The images are so creative and fresh and the music fits perfectly! It really does make me want a Coke!

Guest's picture
9

wow, the scenery looks just spectacular.
the add's really creative, i love it.
despite the fact, the drinks basically sugar it seems like a refreshing treat, haha :)

Guest's picture

got really cool graphics.

Guest's picture

Wieden + Kennedy, Portland, USA did a great job. really fantabulus.

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