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Coca-Cola: Goals

Advertising Agency: JWT, São Paulo, Brazil
Creative Director: Roberto Fernandez
Art Director: Filipe Cuvero
Copywriter: Christian Fontana
Agency Producers: Renata Sayão, Daniele Pizzo, Vanessa Nunes
Account Supervisors: Renata Maximo, Ana Hernandes, Isabel Castro
Planner: Fernand Alphen
Media: Ezra Geld, David Ralitera
Production Company: Vetor Zero / Lobo
Directors: Nando Cohen, Guto Terni
Animation: Helio Takahashi, Jason Tadeu Oliveira, Aulo Licinio, Guilherme Gubert
Editor: José Eduardo Ambrósio, Equipe Vetor Zero / Lobo
Post-produccion: Equipe Vetor Zero / Lobo
Sound Produccion: Yb Music E Anvil Fx / Afroreggae
Client Supervisors: Jonathan Lawlor, Luciana Feres, Ana Paula Castelo Branco, Patricia Esteves, Ricardo Scorzelli, Gian Martinez, Paloma Azulay, Marry Zerk E Ana Franklin
Published: August 2011

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6 comments

blueturtles's picture
blueturtles
235 pencils

like it!

but i wish it weren't a cartoon. real characters.

but what do i know?

great job guys!

:)

Nude Copy's picture
Nude Copy
1058 pencils

open hapiness?

Glut's picture
Glut
3947 pencils

celebration leads to more celebration?

AdBuzzer's picture
AdBuzzer
1168 pencils

Gosh, those Coke ads are gettings so annoyingly sweet that I'm about to throw up after watching them

Temple's picture
Temple
10286 pencils

Eerie animation, like leftovers from Chucky's design.

Bob.C's picture
Bob.C
1135 pencils

Just feels off brand, I think that's it's the drawing style of the ad - lacking the bright, clean, crisp happiness of coke. And storyline the same - to me it's just too cute.

PS Why is coke in the Alcoholic Drinks section?

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