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Coca-Cola: Border

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19 comments

Brainsugar's picture
Brainsugar
1586 pencils

Not so good. Demagogic. intelectually poor.Not specially funny.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

I agree it wasnt funny, but I think "Coke is something we all have in common" is a nice big idea....this ad could easily run in every part of the world, and everyone would get it

mireia's picture
mireia
309 pencils

agency?

huhjyu2bono's picture
huhjyu2bono
18 pencils

Wieden + Kennedy USA

Ads.chinaSMACK's picture
Ads.chinaSMACK
271 pencils

Could have played more on the "open happiness" element, it maybe should have cut with them smiling at each other?

Advertising @ chinaSMACK
http://advertising.chinasmack.com

lessismore's picture
lessismore
251 pencils

it could have been nicer if it would erase frontiers

gaurk's picture
gaurk
37 pencils

would be unrealistic if it erased frontiers, it's just a soft drink. no one likes lying commercials

Prof's picture
Prof
1453 pencils

i found it cute

Quite really.

morse's picture
morse
16013 pencils

I think the message is great. Also, very topical in a subtle way.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Molecule's picture
Molecule
437 pencils

It made me smile. I think it's lovely.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Yeah great production, great filming and editing.

mdb1974's picture
mdb1974
411 pencils

I liked it, not doing well in the online polls though.

Glut's picture
Glut
3947 pencils

Just good execution

kleenex's picture
kleenex
29454 pencils

I liked it, but it was not super special.

Temple's picture
Temple
10286 pencils

Decent, but no happiness factory. Even Coke can have an off year.

jackblack's picture
jackblack
2261 pencils

Meh. Okay.

Klidesign's picture
Klidesign
209 pencils

It's an idea in the making...needs more thought

CuriousPencil's picture
CuriousPencil
4227 pencils

A throwaway moment for sure. Doesn't it kind of crush its own concept when the border is redrawn at the end? "Open happiness [Then close it]."

Tspot's picture
Tspot
240 pencils

While you're drinking the Coke, that's when there's happiness. They're not trying to say Coke saves the world.

Not in my top 3 for the Super Bowl, but I thought it was smart.

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