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CNCT national commitee against tobacco: The weight of tobacco

Advertising Agency: Havas 360, Rennes, France
Creative Director: Thomas Derouault
Art Director: Vincent Boudgourd
Copywriter: Marie-Helene Versini
Production Company: Bandits
Executive Producer: Alexandra Long
Director: Stephane Barbato
Music: Alex Jaffray

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4 comments

certaintly's picture
certaintly
4060 pencils

longer than it had to be.

the copy at the end should have clarified that the weight they're referring to is (IM ASSUMING) the cost of smoking-caused sicknesses on the healthcare system.

"TOBACCO-RELATED ILLNESSES WEIGH AN ANNUAL $47 BILLION ON THE FRENCH HEALTHCARE SYSTEM"

guajiro's picture
guajiro
123 pencils

nice video, poor copy. these imaginary figures is something smokers do not give a poo about.
and yes, could be easily done in 30 sec.

dearturki's picture
dearturki
311 pencils

right its too long, but clever, its not about money waste, also the effort and hassle people put in.

kleenex's picture
kleenex
25708 pencils

BLAAAHHHH

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