CNCT: Cost of living

Advertising Agency: Euro RSCG 360, Paris, France

May 2011


renatonl's picture
76 pencils

El mensaje no me quedo del todo claro

kleenex's picture
40654 pencils

My one main problem with the ad is just too much text...

Luikah's picture
62 pencils

Don`t get it.

atb2005's picture
13561 pencils

Exposing the lavish lifestyle of the people behind the big tobacco companies. I say this is brilliant. 9 stars from me.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Oh geez, how genius. I didn't really understand it, until payoff. I'm not a smoker so this ad isn't for me but I'd say it makes good impact.

Just wondering - do directors/CEO of tobacco companies smoke themselves? :)

Bob.C's picture
1161 pencils

It's a good angle on the topic, if I smoked I think that it would make me think more about the money I was spending on the habit and think about quitting. Stop because someone else is killing you to make a fortune seems more effective than stop because you're killing yourself.

MidasTouch's picture
1024 pencils

Not a bad angle. I like the point of view. Very interesting.
The way of filming is good too, personnaly it made my head spin.
I agree there is too much text, the message would have been more subtile with only one or two diseases at one time.

Anyway, we already tried everything to save those damned 12 years old kids who begin with cigaret just to be "cool".

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Wordnerd's picture
6692 pencils

this is smart. didn't see that coming

Phillhb's picture
180 pencils

Good end line, really hit home, but i had to watch it again as i was far concentrating more on the text than the pictures and message

Gusat's picture
2 pencils

Who sings the song?

Zaza's picture
172 pencils

79 votes...new world record !


La vie en CMKY's picture
La vie en CMKY
20 pencils

So true, so brilliant. Love it!

Hibon's picture
3734 pencils

Nice idea but the choice of the music is not so good.

Simple ideas are the best !

MaximeGK's picture
78 pencils

Sneaky. I was going to suggest that they shouldn't include call-girls with a cost in their ads, but I'm assuming France has a different cultural social acceptance when it comes to sex.

leblonde's picture
412 pencils

Euro 360 have again the record of vote! hi hi hi!

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