Cloud 649: Motorcycle

Our task was to refresh the brand, while staying true to this core essence: A carefree, euphoric existence enabled by Lotto 6/49 both in the moment of winning and every moment that comes after it. We called this state…Cloud 649. So take a look, then go out and buy yourself a one-way ticket there.

Advertising Agency: MacLaren McCann, Canada
Creative Director: Sean Davison
Group Creative Directors: Nancy Crimi-Lamanna, Frank Lepre
Art Director: Vic Bath
Copywriter: Rana Chatterjee
Production Company: Holiday Films
Director: Luis Gerrard
DOP: Sonnel Velazquez
Producer: Kelly King
Executive Producer: Derek Sewell

December 2010


TommyO's picture
1866 pencils


JeffP's picture
810 pencils

Way below par for Lotto 6/49

That One Guy's picture
That One Guy
266 pencils

I like this. They played a different angel and that's what makes this special. It's fat better than some of the other crap I've seen.

Glut's picture
3937 pencils

nice approach on a difficult and "Always alike" category

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