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Close Up: Subtitles

A man waits for his beloved to get off an airplane. She emerges, the two spot each other, running, hugging, but when the guy starts speaking, his subtitles appear distorted and the woman feels sick and flees, leaving the guy clueless as to what happened. The captain of the plane shows Closeup Liquifresh, a pocket mouth gel. Tag: Bad breath. Don't let it speak for you. Closeup Liquifresh. Keep the freshness closer.

Advertising Agency: BorghiErh/Lowe, Sao Paulo, Brazil
Creative Director: José Henrique Borghi, Erh Ray, Fernando Nobre
Art Director: Roberto Ulhoa
Copywriter: Ricardo Scarpa
Production Co & City: Hungry Man / Rio de Janeiro
Production Director: Carlão Busato
Producer: Alex Mehedff, Rodrigo Castello
Editor: André Mello
Music & Music Publisher: Saxsofunny, Mariano Alvarez
Post Production: Hungry Man / Black House Efx
Aired: April 2010

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16 comments

Guest's picture
Guest

ha ha ha ha i love it... at the end when the girl is running from there, and the guy is calling her with a food name. it was very creative. love it.

Hiperion's picture
Hiperion
3138 pencils

yeah, great work guys! :)

TKoD's picture
TKoD
103 pencils

Very good !

Guest's picture
Guest

superb

Guest's picture
Guest

im sad to say that exactly this idea has been done for Wrigley's chewing gum.

Guest's picture
Guest

is that jared leto?

Wordnerd's picture
Wordnerd
6662 pencils

yeah seems very familiar. can't find it though

Edit: here it is
http://adsoftheworld.com/media/tv/wrigleys_officer

Hibon's picture
Hibon
3731 pencils

Funny... but if this is from Brasil why they speak spanish?

Simple ideas are the best !

Guest's picture
Guest

True...its not brasilian and they are speaking spanish.

For whom doens know the actual translations its not what is being said in spanish

gonndo's picture
gonndo
1092 pencils

I loved all the ambient you gave it
Congrats to you........

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

heritage85's picture
heritage85
180 pencils

This is so much better:
http://www.youtube.com/watch?v=qqSEUWMMQnw

Isn't there a five year rule or something like that before you can copy an award winning commercial?

dollypoppin's picture
dollypoppin
1423 pencils

I like it.

---------
"Nihil sub sole novum"

Guest's picture
Guest

Very good art direction, but the idea is not knew, was done twice, one of then won cannes lion.

AdventureAd's picture
AdventureAd
186 pencils

was cannes winner few years ago: http://www.youtube.com/watch?v=qqSEUWMMQnw

Guest's picture
Guest

looks very much like a 1st idea.

Guest's picture
Guest

¬_¬ actually burritos, chilli and nachos are not from mexico. Those are just a stereotypes

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