Close Up: Stand-up comedy

Switch it on with Close Up White Now.

A stand-up comedian tells jokes on his show. Every time the audience laughs, they project white lights onto the stage.

Advertising Agency: BorghiErh/Lowe, Sao Paulo, Brazil
Creative Directors: José Henrique Borghi, Erh Ray, Fernando Nobre
Art Director: Roberto Ulhoa
Copywriter: Ricardo Scarpa
Production Co & City: Cine / São Paulo
Production Director: Felipe Figueiredo
Music & Music Publisher: Tentáculo/Ed Côrtes
Producer: Equipe Cine
Aired: April 2010

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cef's picture
547 pencils

nice jokes :) but "white, light, shine, smile" again and again...

Temple's picture
9853 pencils

Exactly the same ad was posted here 2 years ago.


Creatives should have checked. This is a so done to death idea.

sirvan's picture
29870 pencils

I don't like copied ads either, I don't know if "standup comedy" really qualifies as a concept.


"I love some things, and don't love some other things."

DarkSide's picture
1068 pencils

Joe La Pompe!

Guest's picture

Oh, a bright smile. Wow.

Hiperion's picture
3138 pencils

agree with sirvan.
"standup comedy" is not a claim.

Hibon's picture
3731 pencils

If the brazilian soccer team are as good as brazilian's creatives they will win the world cup.

Simple ideas are the best !

Guest's picture

Um amigo meu de Salvador teve uma idéia igual a essa!! Coincidência! Na verdade era um anúncio com comediantes famosos (ben stiller etc.) de óculos escuros como que ofuscados por algo.

brandingworthspreading's picture
648 pencils

Different for sure.

ideamani's picture
182 pencils

Bad casting. Bad art. Bad audio. Bad Really beaten jokes. Bad wrap. Bad ad.

The sudden cessation of stupidity- Advertising.

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