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Stand-up comedy

Agency: 
Published/Aired: 
April 2010
Description: 

A stand-up comedian tells jokes on his show. Every time the audience laughs, they project white lights onto the stage.

Film advertisment created by Lowe, Brazil for Close Up, within the category: Health.

Switch it on with Close Up White Now.

Advertising Agency: BorghiErh/Lowe, Sao Paulo, Brazil
Creative Directors: José Henrique Borghi, Erh Ray, Fernando Nobre
Art Director: Roberto Ulhoa
Copywriter: Ricardo Scarpa
Production Co & City: Cine / São Paulo
Production Director: Felipe Figueiredo
Music & Music Publisher: Tentáculo/Ed Côrtes
Producer: Equipe Cine

Comments (10)

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Highest Rated

ideamani's picture
ideamani
Activity Score 182

Bad casting. Bad art. Bad audio. Bad Really beaten jokes. Bad wrap. Bad ad.

The sudden cessation of stupidity- Advertising.

cef's picture
cef
Activity Score 547

nice jokes :) but "white, light, shine, smile" again and again...

Temple's picture
Temple
Activity Score 11337

Exactly the same ad was posted here 2 years ago.

http://adsoftheworld.com/media/tv/orbit_white_comedian

Creatives should have checked. This is a so done to death idea.

sirvan's picture
sirvan
Activity Score 29860

I don't like copied ads either, I don't know if "standup comedy" really qualifies as a concept.

+++

"I love some things, and don't love some other things."

DarkSide's picture
DarkSide
Activity Score 1066

Joe La Pompe!

Guest's picture
Guest

Oh, a bright smile. Wow.

Hiperion's picture
Hiperion
Activity Score 3138

agree with sirvan.
"standup comedy" is not a claim.

Hibon's picture
Hibon
Activity Score 3736

If the brazilian soccer team are as good as brazilian's creatives they will win the world cup.

Simple ideas are the best !

Guest's picture
Guest

Um amigo meu de Salvador teve uma idéia igual a essa!! Coincidência! Na verdade era um anúncio com comediantes famosos (ben stiller etc.) de óculos escuros como que ofuscados por algo.

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

Different for sure.

ideamani's picture
ideamani
Activity Score 182

Bad casting. Bad art. Bad audio. Bad Really beaten jokes. Bad wrap. Bad ad.

The sudden cessation of stupidity- Advertising.

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