Clorox Kingsford: Slo Mo Long

Average: 5 (28 votes)

DDB and Kingsford want to remind you that when you slow down and savor life’s moments, you notice the real beauty in them. To add a conceptual audio element, Rob Crow of Pinback slows down and re-interprets the Human League song “(Keep feeling) Fascination” to create an ethereal accompaniment to the slow-motion action.

Advertising Agency: DDB, San Francisco, USA
Chief Creative Officer: Lisa Bennett
Director of Production: Frank Books
Group Creative Director: Mike Andrews
Art Director: Mike Andrews
Copywriter: Daniel Mabe
Agency Producer: Rob Lee
Production Company: Furlined
Director: Douglas Avery
Producer: Matt Caltabiano
Editorial: Union Editorial
Editor: Nicholas Wayman-Harris
VFX/Online: Union Editorial
VFX Artists:
Sound Design and Audio Mixing: Union Editorial
Sound Designer: Josh Eichenbaum
Music House: Singing Serpent
Singer: Rob Crow

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11 comments

gmint7's picture
2699 pencils
gmint7Thursday, April 1, 2010 - 00:20

an execution is not an idea

slow down and grill???

:::J:::

ivan's picture
ivanThursday, April 1, 2010 - 07:39

Sorry, I edited out your swearing. It's not allowed, because it's disrespectful towards our colleagues. Sorry again.

Ivan Raszl, admin of AotW

gmint7's picture
2699 pencils
gmint7Friday, April 2, 2010 - 00:14

oh
no that's my apology.

won't do that again.

:::J:::

Adaddicted's picture
3439 pencils
AdaddictedThursday, April 1, 2010 - 07:21

Why the harsh words?
Lovely song, captured some moments from life.

withalltherespects

MJStinson77's picture
601 pencils
MJStinson77Thursday, April 1, 2010 - 10:24

I like it. I like the nostalgia. I like the smiles and fun and the food. No, it's not a revolutionary commercial, but it speaks to a benefit of the product. I'm not crazy about the tag line "slow down and grill" but odds are consumers will consider a BBQ with friends and family while watching. Which, crazy as it sounds, may lead to the actual sale of the actual product being advertised. WHOA.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

R U serious's picture
402 pencils
R U seriousThursday, April 1, 2010 - 10:38

Yep. It's cool... but at this speed people would starve and get pissed off.

McD's would be the solution.

Say my name, say my name...

JacelynAngel's picture
59 pencils
JacelynAngelFriday, April 2, 2010 - 12:40

LOLOL~~nice comment~~~ha~~

xcreativity's picture
2384 pencils
xcreativityThursday, April 1, 2010 - 10:57

simple, like it!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Inesita's picture
67 pencils
InesitaThursday, April 1, 2010 - 14:02

I liked the ad until it said "Slow down and grill". Is that really the best way to express it?

Tommy G.'s picture
909 pencils
Tommy G.Friday, April 2, 2010 - 20:42

Very nice, I wish life were like that, taking more time to see details, motion...*sighs* things go so fast

angieraj's picture
434 pencils
angierajSunday, April 4, 2010 - 05:11

Reminds me a little of the Cadbury's Schwepps "burst" commercial. The idea is pretty much the same. About slowing down, about movement, enjoying the little moments etc.

So on originality is does not resonate but its sweet and nice, very summery, very BBQ culture. Little more innovation would have been nice.

Cognito Ergo Sum