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Clinch Gear: These Moments

Advertising Agency: Crown Chimp Productions, Tucson, AZ, USA
Creative Director: Nickolas Duarte
Production Designer: Adam Ray
Coordinator: Drew Grubich
Make Up Artist: Margarita Potts
Music: Tom Bailey
Aired: November 2010

5 comments

morse's picture
morse
16233 pencils

Very emotional. Good work.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mireia's picture
mireia
309 pencils

maybe a little too long

Guest's picture
Guest

I thought this was for basketball...

Guest's picture
Guest

Super intense. I don't know a damn thing about the sport and I'm still pumped up.

CuriousPencil's picture
CuriousPencil
4227 pencils

Right with you ^^ there. Inspirational speech from Coach, lovely handing it to his second in command for some eye-to-eye cursework. And only one cutaway shot of the brand in the whole thing. Storytelling kudos for the mystery exit at the start, and the head-bowed closing shot. Smartest decision of the whole thing is not to pitch it to winners - it's not an aspirational Nike nonsense, it's a face-to-face 'this is what trying looks like' spot. Very very good.

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