ClearWay, Quit Plan: Everyone's Monkey is Different
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Advertising Agency: CCF Ideas, USA
Creative Director: Jac Coverdale
Copywriter: Michael Atkinson
Director: Steve "Spaz" Williams
Cinematographer: Steve Chivers
Editor: Inome Callahan
Production Company: Hoytyboy Pictures
Aired: January 2010

13 Comments
Ah, the old Monkey thing.
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"I love some things, and don't love some other things."
everybody's monkey is different!!! good copy. Cinematography has opportunity of improvement.
shahid
Nice idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
for better or worse, i think this is pretty simple and smart.
Yeah, nice copy. Interesting idea, the first monkey pointing is the best.
My monkey is King Kong
Simple ideas are the best !
Great!!
My monkey is naughty...
That's why I spank it...
No és necessari amenaçar de mort per dir-te que deixis de fumar. m'agrada. m'agrada.
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
The first monkey pointing at the cigarette was funny.
as a non-native-english-speaking-person i can't judge the idea, but they hit that feeling very well for me
i quit smoking after 39 years
hehehe nice insight