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Agency: 
Published/Aired: 
January 2013

Also From This Campaign (4 items)

Description: 

Under the concept "You need a smartphone" Claro reminds us in a simple, fun and direct way the importance of having a smartphone. The four spots show young people what they are missing by not having a smartphone.

Advertising Agency: Mayo DraftFCB, Peru
Chief Creative Officer: Humberto Polar
Head of Art: Iván Tahara
Art Director: Martín Asato
Copywriters: Javier Wong, Victor Velez
Account Manager: Manuel Vinatea
Agency Producer: Ximena Lazo
Production Company: Tunche Films
Audio: Kazoo

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Activity Score 1961

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