Citroën DS3: Lennon
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Advertising Agency: H Paris, France
Art Director: Philippe Rachel
copywriter: Eric Galmard
Published: March 2010
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14 Comments
love it
i think JL had nothing to do in this ad, especially for citroen, but the concept is shit!
How could you used Lennon for this?
blasphemy!!!
I think it's great. Embodies Lennon's philosophy. Screw retro. Retro is old and that's why we moved on. Powerful idea that overshadows average execution.
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In 1958 the DS models were anything but retro...they changed everything......this shit eurocar is just a copy of every other wind tunnel euro health and safety designed clonecar that we have to drive today. LONG LIVE RETRO
OH and the advert is badly dubbed.
Any problem with European products??? ¬¬
Not as long as Germans and Brits are European (speaking of cars)
finally a car ad talking differently - except Honda of course
Maybe it's time for Citroen to have a non french agency ... if they want to change like they are doing with the cars. This Citroen saves the ad.
Simple ideas are the best !
Amen bro!
john lennon would not be happy with this.
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If I were Yoko Ono, I would not approve. Terrible.. At least some frenchs won't notice the bad audio-movement thing.
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Lennon live was against consumerism, institutions, that's really shit..This world needs to eliminate, the ruling classes..