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Agency: 
Published/Aired: 
September 2010
Description: 

Film advertisment created by Euro RSCG, Italy for Citroën, within the category: Automotive.

Advertising Agency: Euro RSCG, Milan, Italy
Creative Directors: Dario Villa, Erick Loi
Art Director: Luca Ghilino
Copywriter: Michele Picci
Director: Leone Balduzzi
Dop: Luca Esposito, Mauro Chiarello
Production Company: K48

Comments (8)

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Highest Rated

velle's picture
velle
Activity Score 1550

This would have made a hell of a teaser.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I doubt it's going to be a successful ad but I really like their new approach, except the last line. That sort of killed the magic feeling again and put me back on my feet, saying "it's just an ad".

Guest's picture
Guest

I'm mostly blown away by the fact that they got it past the client without showing some sheetmetal.

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Concept is quite creative, but there is one thing - people are affraid of darkness... :)

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Temple's picture
Temple
Activity Score 11337

I really doubt any client would pay TV money for a 45'' radio spot. But even if they did, this is nothing special.

Prime83's picture
Prime83
Activity Score 497

Italy strikes again.

Guest's picture
Guest

so you'd buy ANYTHING just because you trust a magazine? No way. I want to see the car.

Guest's picture
Guest

it's a new way :) I like it.

velle's picture
velle
Activity Score 1550

This would have made a hell of a teaser.

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