Citroen C3: Dark

Advertising Agency: Euro RSCG, Milan, Italy
Creative Directors: Dario Villa, Erick Loi
Art Director: Luca Ghilino
Copywriter: Michele Picci
Director: Leone Balduzzi
Dop: Luca Esposito, Mauro Chiarello
Production Company: K48
Published: September 2010

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Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

I doubt it's going to be a successful ad but I really like their new approach, except the last line. That sort of killed the magic feeling again and put me back on my feet, saying "it's just an ad".

Guest's picture

I'm mostly blown away by the fact that they got it past the client without showing some sheetmetal.

mikeelrapido's picture
1929 pencils

Concept is quite creative, but there is one thing - people are affraid of darkness... :)


Temple's picture
9613 pencils

I really doubt any client would pay TV money for a 45'' radio spot. But even if they did, this is nothing special.

Prime83's picture
497 pencils

Italy strikes again.

Guest's picture

so you'd buy ANYTHING just because you trust a magazine? No way. I want to see the car.

Guest's picture

it's a new way :) I like it.

velle's picture
1550 pencils

This would have made a hell of a teaser.

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