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Citadel: High Rates Prize

Advertising Agency: Red Tettemer, USA
Chief Creative Officer: Steve Red
Creative Directors: Todd Taylor, Matt Lanzdorf
Art Director: Todd Landaker
Copywriter: Cindy Boyer
Producers: Joe Mosca
Editor: Vic Carreno
Account Executives: Carla Mote, Kimberly Neff
Production Company: Protagonist
Director: Jim Bartolomeo - SETCO Studio
Editing House: Red Tettemer
Editor: Vic Carreno
Producer: Joe Mosca

4 comments

xcreativity's picture
xcreativity
2374 pencils

ermmm.. not even funny?!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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satrianee's picture
satrianee
3748 pencils

don't mess with money... it never can be funny.

trust and seriousity works better for financial business imho.

brandingworthspreading's picture
brandingworthsp...
648 pencils

I agree.

julian84's picture
julian84
102 pencils

I disagree with satrianee though she might be right. Usually the common way to advertise banks should be with a serious and direct tone but in Argentina, for example, "Banco hipotecario" used a more funny way to advertise their products. It really worked and actually became one of the most succesfull campaigns in argentina. The thing about this set of ads is that they are not funny but silly.

http://www.youtube.com/watch?v=CJKgdIRXGuQ
http://www.youtube.com/watch?v=5PdmBi2RMcw&feature=related
http://www.youtube.com/watch?v=GqR10KMg7ts&feature=related

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