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High Rates Prize

Agency: 
Published/Aired: 
April 2010
Description: 
Advertising Agency: Red Tettemer, USA
Chief Creative Officer: Steve Red
Creative Directors: Todd Taylor, Matt Lanzdorf
Art Director: Todd Landaker
Copywriter: Cindy Boyer
Producers: Joe Mosca
Editor: Vic Carreno
Account Executives: Carla Mote, Kimberly Neff
Production Company: Protagonist
Director: Jim Bartolomeo - SETCO Studio
Editing House: Red Tettemer
Editor: Vic Carreno
Producer: Joe Mosca

Comments (4)

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Highest Rated

julian84's picture
julian84
Activity Score 102

I disagree with satrianee though she might be right. Usually the common way to advertise banks should be with a serious and direct tone but in Argentina, for example, "Banco hipotecario" used a more funny way to advertise their products. It really worked and actually became one of the most succesfull campaigns in argentina. The thing about this set of ads is that they are not funny but silly.

http://www.youtube.com/watch?v=CJKgdIRXGuQ
http://www.youtube.com/watch?v=5PdmBi2RMcw&feature=related
http://www.youtube.com/watch?v=GqR10KMg7ts&feature=related

xcreativity's picture
xcreativity
Activity Score 2374

ermmm.. not even funny?!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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satrianee's picture
satrianee
Activity Score 3748

don't mess with money... it never can be funny.

trust and seriousity works better for financial business imho.

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

I agree.

julian84's picture
julian84
Activity Score 102

I disagree with satrianee though she might be right. Usually the common way to advertise banks should be with a serious and direct tone but in Argentina, for example, "Banco hipotecario" used a more funny way to advertise their products. It really worked and actually became one of the most succesfull campaigns in argentina. The thing about this set of ads is that they are not funny but silly.

http://www.youtube.com/watch?v=CJKgdIRXGuQ
http://www.youtube.com/watch?v=5PdmBi2RMcw&feature=related
http://www.youtube.com/watch?v=GqR10KMg7ts&feature=related

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