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Cinnamon Toast Crunch: Pieces-Gone

What happens when a tasty breakfast square discovers just how delicious he tastes? In the new CG animated spot for General Mills' Cinnamon Toast Crunch, the tasty square in question takes giant bites out of himself until he's nothing but crumbs.

Advertising Agency: McCann Erickson/Campbell Mithun, USA
Art Director: Sean Kiener
Writer: Steve Centeno
Executive Producer: Sally Hotchkiss
Associate Producer: Jaime Rembo
Executive Music Producer: Mike Boris
Prod Company: Passion Pictures
Director: Russell Brooke
Producer: Katie Mackin
Music/SFX: Adelphoi
Audio Post: Sound Lounge
Mixer: Keith Reynaud
Aired: July 2009

8 comments

just write's picture
just write
653 pencils

hehe very nice...

Grace Bastien's picture
Grace Bastien

Cannibalism. The corner stone of every nutritious breakfast. lol

Osito's picture
Osito
34 pencils

hahah thats funny :P

But yeah, This commercial shines because of the animation cartoon style, which tailors perfectly to kids... uhum... * eats his cereal

Guest's picture
Guest

Haha, you should so join my group on facebook. xD
:D Yay, I'm not the only one who noticed the cannibalism promotion here~~
http://www.facebook.com/?sk=2361831622#!/group.php?gid=132220283465695

Guest's picture
Guest

Its the same as the Simpsons episode were Homer is punished by the Devil (Flanders) to become a Dounut and starts eating himself...

Its a rip off!!

adfreak06's picture
adfreak06
140 pencils

simply the best

Mokie's picture
Mokie
16 pencils

Would be even better if the Cinnamon Square felt pain when eating himself, but kept on doing it just because he taste so good.

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