Cinnamon Toast Crunch: Pieces-Gone
What happens when a tasty breakfast square discovers just how delicious he tastes? In the new CG animated spot for General Mills' Cinnamon Toast Crunch, the tasty square in question takes giant bites out of himself until he's nothing but crumbs.
Advertising Agency: McCann Erickson/Campbell Mithun, USA
Art Director: Sean Kiener
Writer: Steve Centeno
Executive Producer: Sally Hotchkiss
Associate Producer: Jaime Rembo
Executive Music Producer: Mike Boris
Prod Company: Passion Pictures
Director: Russell Brooke
Producer: Katie Mackin
Music/SFX: Adelphoi
Audio Post: Sound Lounge
Mixer: Keith Reynaud
Aired: July 2009


8 Comments
Beautiful ad
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
hehe very nice...
Cannibalism. The corner stone of every nutritious breakfast. lol
hahah thats funny :P
But yeah, This commercial shines because of the animation cartoon style, which tailors perfectly to kids... uhum... * eats his cereal
Haha, you should so join my group on facebook. xD
:D Yay, I'm not the only one who noticed the cannibalism promotion here~~
http://www.facebook.com/?sk=2361831622#!/group.php?gid=132220283465695
Its the same as the Simpsons episode were Homer is punished by the Devil (Flanders) to become a Dounut and starts eating himself...
Its a rip off!!
simply the best
Would be even better if the Cinnamon Square felt pain when eating himself, but kept on doing it just because he taste so good.