Cinemanila: Widows

O, light, in the cold night
You're like a star in the sky
O, light, in the quiet night
Your picture, Neneng
makes one hurt. Oh!
Awake and arise from slumber
From your sleep so deep
Open your window
and look out to me
So that you may understand
my true lament.
We remember the men who sang for the women they loved.
In memory of the lost art of Harana (the Serenade)
Stories live on. Cinemanila International Film Festival.

Cinemanila, the largest and longest running international film festival in the Philippines pays homage to immortal stories, one of which is the long forgotten tradition of Filipino serenading called 'Harana'. During the awards night, a film entitled 'Harana' directed by Florante Aguilar and Benito Bautista about the search for the lost art of serenade was screened.

Advertising Agency: TBWA\SMP, Makati City, Philippines
Creative Directors: Melvin Mangada, Joey David Tiempo, Ali Silao
Art Directors: Ali Silao, CJ de Silva
Copywriters: Melvin Mangada, Joey David Tiempo
Director: Adrian Calumpang
Producers: Sunny Lucero, RJ Galang, Francis Bagnes
Production Designer: Adelina Leung
DOP: Boy Yñiguez
Sound Design Company: Soundesign
Post Prod: Greenroom
Prod House: Provill

December 2012


certaintly's picture
3994 pencils


chihirokiss's picture
74 pencils

heartwarming, so touching, the filipinos (even the oldies) will reminisce the good ol' days of being serenaded by numerous suitors in their houses, before technology has gradually shut it up. napakiyak na nga ako sa may bandang huli, eh? (i almost cried on the end part of the video). great job you guys at TBWA/SMP PHL did for Cinemanila. bravo!!!

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