Average: 7 (29 votes)

Advertising Agency: LatinWorks, Austin, USA
Chief Creative Officer: Sergio Alcocer
Creative Directors: Diego Castillo, Norberto Zylberberg, Sergio Hernández, Alejandro Egozcue
Copywriters: Diego Castillo, Norberto Zylberberg, Sergio Hernández
Art Director: Alejandro Egozcue
Account Manager: Christy Kranik
Agency Producer: Michael McLaughlin
Production Company: Boxer Films, Central Films
Director: Rodrigo Garcia Saíz
Executive Producer: John Barreiro, Tete Parada
President: John Clark
Art Director: Oscar Carnicero
Costume Design: Viviana López
Director of Photography: Iván Hernández
Assistance Director: Antonio Maya
Production Company Producer: Héctor Espinosa
Central Films Editor: Jorge Hernández, Leonel Pérez
Sound Design: Personal Music
Music: Personal Music Miami
Voice Over: JJ Wilson, Rubén Moya
Post Production: Union Editorial Los Angeles
Executive Producer: Michael Raimondi
Sr Producer: Rob McCool
Union Editor: Rachael Waxler
VFX Supervisor: Todd Iorio
Flame Artist: Carolyn Woods
Responsible for the Client: Eugenio del Bosque
Aired: April 2012

6 comments

Temple's picture
9453 pencils
Temple

This campaign used to be fun. However, this is far fetched and rather weak.

kleenex's picture
15818 pencils
kleenex

so true...

Hadrons's picture
5644 pencils
Hadrons

Bad is a good word.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Ed Rapport's picture
730 pencils
Ed Rapport

I agree this was a badly put together spot, what a waste of a budget

vlads's picture
531 pencils
vlads

really guys in my Peru? wt fff..... wt suppose to mean. no concept no idea.

Wordnerd's picture
6714 pencils
Wordnerd

If the actual encounter of incas and spanish would have been a little less blood and gore, this might be funnier