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Cine las Américas: Mexico

Advertising Agency: LatinWorks, Austin, USA
Chief Creative Officer: Sergio Alcocer
Creative Directors: Rodrigo Rothschild, Victor Rojas
Art Directors: Victor Rojas, Javier Viramontes
Copywriter: Rodrigo Rothschild
Account Manager: Christy Kranik
Agency Producer: Michael Mclaughlin
Production Company: D'Avant-Garde Media
Directors: Francisco Pugliese, Pascui Rivas

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3 comments

Temple's picture
Temple
9621 pencils

"If this is our reality, imagine our films" is an absolutely first class tagline, period. Virgin mary on the potato is also brilliant. Having said this, this one could have been directed better, it feels long and forced.

artyduran's picture
artyduran
1363 pencils

"Six million people around the world think that in Mexico ..." This statement is so wrong. Watching a video doesn't mean you believe it or "think" it's true.
I like the concept and the closing line, but it bothers me that the spot is based on that one "fact," and it's wrong.

HTG's picture
HTG
239 pencils

The tag line "If this is our reality, imagine our films." IF I accept this "reality" then the films are as stupid as the "reality," but if I reject this "reality" I can therefore "imagine" that your films are crap and have nothing special about them.

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