Cine las Américas: Brazil

Advertising Agency: LatinWorks, Austin, USA
Chief Creative Officer: Sergio Alcocer
Creative Directors: Rodrigo Rothschild, Victor Rojas
Art Directors: Victor Rojas, Javier Viramontes
Copywriter: Rodrigo Rothschild
Account Manager: Christy Kranik
Agency Producer: Michael Mclaughlin
Production Company: D'Avant-Garde Media
Directors: Francisco Pugliese, Pascui Rivas


Wordfruit's picture
1023 pencils

I really like the idea in these videos.

I think the idea has great potential.

But I think these videos could be stronger if you skipped a stage.

At the moment, it looks like you have:

1. The drama

2. A VO about 7 million people think x, with the YouTube video context

3. If this is our reality...

I think it would be stronger if you forget about item 2.

Item 2 feels like you're either being politically correct (here's the proof, it's YouTube viewers that think it, not us), or it feels like you're explaining too much, or trying to put a broader context on it but weakening the impact in the process.

kleenex's picture
35352 pencils


All three of them are great...

HTG's picture
239 pencils

Just another stereotype ad pulled form Youtube for lack of any real idea.

mark3r's picture
1948 pencils



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