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13 Comments
extremly bad copywriting.
i don't hate the copy, but i would after hearing it on the radio a few times. i know there's a video window up there, but this is a radio spot.
here it says TV. so is it radio or not?
i remember seeing this type of art direction for someone else but, cant put my finger in it.
but yea...radio
This type of typo play has been done lots of times before. I can remember one top of mind - www.girleffect.com
life's got just one figure of speech.....irony!
Nice, actually.
"Advertising sucks... ever so gently."
"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy
Where's the story? I was a bit confused as to what the ad wanted me to know.
The art direction you guys are talking about you can find hundreds of examples of on Youtube-just type in TYPOGRAPHY. But I guess this is one of the better ads today on ads of the world
this is a COMPLETE rip from the samuel L jackson pulp fiction typographical piece. nice work, you nailed it.
Already done by a student. And done much better. sorry
http://www.youtube.com/watch?v=syf8olcM0z4
Very poor execution, animators got tired after few lines and gave up with visual ideas.
The pulpfiction piece you all talk about is the last of a long list.
The first and only is
http://www.mk12.com/video-popup.html?video=/v5_quicktime/2003/brazil.m...
by Mk12.
Then just rip-off
this is rubbish
Um... what drugs were those designers on? I want to get paid to be on them, too.
I see what they were going for with the narrative, but... It just weirded me out.
But then, I don't want a minivan that isn't a basement. Guess I'm not the target.
copywriting very baaaddd