Chrysler Ram Trucks: Amazing

Advertising Agency: The Richards Group, Dallas, TX, USA
Creative Director: Rob Baker and Jimmy Bonner
Producer: Ally Tarter
Art Director: Mike La Tour
Copywriter: Chad Berry
Production Company: Lucky Twenty One, Dallas, TX
Director: Marc and Melanie Chartrand
Executive Producer: John Gilliland
DP: Marc Chartrand
Producer: John Gilliland
Editorial Company/Post: Lucky Twenty One, Dallas, TX
Editor/Online Editor: Marc Chartrand
Executive Producers: Jeremy Besser, John Gilliland
Colorist: Marc Chartrand, Lucky Twenty One, Dallas, TX
Audio Post: 3008 Editorial, Dallas, TX
Mixer: Matt Cimino,
Music: Written by Kristopher Cho Flagg and Seyed Milad Nazeri
Performed by The AXIS for Two-Three Media Group LLC, Dallas, TX


pschaffer's picture
4 pencils

We love this spot. The fact that we represent Marc & Melanie a total coincidence.

Guest's picture

Absolutely beautifully crafted, to be sure, but off-brand I'd say. Not aimed squarely at Ram-people. There would be other fair-related executions that would have been as interesting but with the ballsier vibe this audience would identify with.

But it is beautiful. Great music too. I have to give it 7 stars for making the world slightly more beautiful, instead of a bit uglier like most stuff from Dodge.

Guest's picture

i think to the target ram buyers a better copy line could have been worked on

captain S's picture
captain S
2 pencils

the ad and the brand dont go hand in hand


Guest's picture


Guest's picture


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Meh, not a story to it.

Guest's picture

Great work, amazing visuals!

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