Chrysler: Pony

Advertising Agency: Organic, USA

August 2008


Kateter's picture
2029 pencils

extremly bad copywriting.

sneakyhands's picture
1857 pencils

i don't hate the copy, but i would after hearing it on the radio a few times. i know there's a video window up there, but this is a radio spot.

Kateter's picture
2029 pencils

here it says TV. so is it radio or not?

Crisp One's picture
Crisp One
2005 pencils

i remember seeing this type of art direction for someone else but, cant put my finger in it.

but yea...radio

Shanty Mathew's picture
Shanty Mathew
130 pencils

Nice, actually.

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

the Pun-isher's picture
the Pun-isher
228 pencils

Where's the story? I was a bit confused as to what the ad wanted me to know.
The art direction you guys are talking about you can find hundreds of examples of on Youtube-just type in TYPOGRAPHY. But I guess this is one of the better ads today on ads of the world

mdimmer's picture
83 pencils

this is a COMPLETE rip from the samuel L jackson pulp fiction typographical piece. nice work, you nailed it.

Sharp's picture
216 pencils

Already done by a student. And done much better. sorry


nine878's picture
2 pencils

Very poor execution, animators got tired after few lines and gave up with visual ideas.
The pulpfiction piece you all talk about is the last of a long list.

The first and only is


by Mk12.

Then just rip-off

terry127's picture
80 pencils

this is rubbish

Wyvie's picture
76 pencils

Um... what drugs were those designers on? I want to get paid to be on them, too.

I see what they were going for with the narrative, but... It just weirded me out.

But then, I don't want a minivan that isn't a basement. Guess I'm not the target.

mochi123's picture
39 pencils

copywriting very baaaddd

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